Mad Advertising Satires


Examples of ad satires, ad campaign satires, and funny name variations for real products.
The first 108 regular issues so far -- this page will be an ongoing project this century.

Those instances in which Mad made ads for a ficticious product are not included on this page.

(alphabetized by "actual advertiser")

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
(real Action TV ad campaign parodied) -
from Mad's Great Moments in Advertising
Action bleach - The day the day the wrong
giant came out of the washer - Ho-Ho-Ho!
(borrowing Green Giant mascot's hand)
// Irving Schild 101 - Mar 1966
(real Ajax TV ad campaign parodied) -
from Mad's Great Moments in Advertising
Ajax - The day that "Ajax" got the housewife
out of the kitchen a little too fast!
// Irving Schild 98 - Oct 1965
(real Ajax packaging parodied) -
from Labels We Should've Seen
Ajax Cleanser Dick DeBartolo // Lester Krauss 81 - Sep 1963
The Republican Party ...Relief is just a ballot way -
from Madison Avenue's Political Ad Campaigns
Alka-Seltzer ...Relief is just a swallow away Gary Belkin / George Woodbridge 56 - Jul 1960
All-Brain from Specialized Breakfast Cereals All-Bran Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
Red-Star Insurance - from International Advertising All-State Insurance Frank Jacobs / Bob Clarke 44 - Jan 1959
The Ill-State Insurance Commercial -
from TV Ads We'd Like to See
All-State Insurance / George Woodbridge 50 - Oct 1959
The All-State Insurance Commercial (ad campaign) -
from TV Ads We'd Like to See
All-State Insurance Earle Doud / Wally Wood 74 - Oct 1962
Alpine Rest Home Alpine Cigarettes // Lester Krauss 68 - Jan 1962
(real American Airlines ad with editorial note added) American Airlines 67 - Dec 1961
American Expense Account Cheques American Express Cheques? / Kelly Freas 43 - Dec 1958
"Uncle" Louie Inc. - from Comic Book Ads! American Specialty Co. - "Uncle" Harry Bard Harvey Kurtzman / Will Elder 21 - Mar 1955
Anasprin Anacin / Will Elder 24 - Jul 1955
The Anacin Commercial (ad campaign) -
from TV Scenes We'd Like to See
Anacin / Joe Orlando 40 - Jul 1958
The Anacin Commercial (ad campaign) -
from TV Ads We'd Like to See
Anacin Earle Doud / Wally Wood 74 - Oct 1962
The Anacin Commercial (ad campaign) -
from TV Ads We'd Like to See
Anacin / Joe Orlando 87 - Jun 1964
Armstronger tires Armstrong tires / Will Elder 26 - Nov 1955
Armstung Flooring - from Watch That Price With the Asterisk Armstrong Flooring Al Jaffee / Bob Clarke 87 - Jun 1964
Aarow Shirts Arrow Shirts / Kelly Freas 59 - Dec 1960
AsP - "Snaking over the nation, crushing the competition" A&P Supermarket Paul Laikin / 33 - Jun 1957
Aviz can't afford dirty plugs!
Avis car rentalAvis ad
// Lester Krauss 85 - Mar 1964

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Baby Rot by Curtins - from Mad's "Pure Products" Law Baby Ruth candy bar by Curtiss Sy Reit / Joe Orlando 57 - Sep 1960
The Bann Roll-On Commercial - from TV Ads We'd Like to See Ban Roll-On Deodorant Larry Siegel / Bob Clarke 57 - Sep 1960
Bind-Aig Plastic Strips Band-Aid Plastic Strips Harvey Kurtzman / Will Elder 24 - Jul 1955
(real Band-Aid packaging parodied) -
from Labels We Should've Seen
Band-Aid Plastic Strips Dick DeBartolo // Lester Krauss 81 - Sep 1963
Bayar Aspirin Needs Fast Relief Bayer Aspirin Al Jaffee // Lester Krauss 67 - Dec 1961
Beautydreamy mattress Beautyrest mattress Harvey Kurtzman / Will Elder 27 - Apr 1956
Bootyrest by Zippin$
Beautyrest Mattress
by Simmons
Beautyrest ad
// Lester Krauss 75 - Dec 1962
Bet Telephone System Bell Telephone / Wally Wood 41 - Sep 1958
Cell Telephone System Bell Telephone / Kelly Freas 49 - Sep 1959
Bilked Telephone System Bell Telephone // Lester Krauss 89 - Sep 1964
Better Vision Business Association -
Does this ad look blurred to you?
Better Vision Institute 82 - Oct 1963
B.F. Goodnrich Autoless Tires B.F. Goodrich Tires / Reed Crandall 30 - Dec 1956
Billows Cotton-Pick Whiskey Bellows Partners Choice Harvey Kurtzman / Will Elder 28 - Jul 1956
Blecch Shampoos Breck Shampoos / Frank Frazetta 90 - Oct 1964
We're sick of bonus watches from Buluva! Boluva Watches // Lester Krauss 83 - Dec 1963
Vilecream Brillcream / Kelly Freas 38 - Mar 1958
Brooks Brother in-law Harry -
from Mad's "Pure Products" Law
Brooks Brothers suits Sy Reit / Joe Orlando 57 - Sep 1960
Obstetrician Dr. Bud Weiser -
"Where there's life...there's Bud" from If Doctors Advertised
Budweiser Beer -
"Where there's life...there's Bud"
Gary Belkin / Bob Clarke 59 - Dec 1960
(Sadder) But Wiser Beer Budweiser Beer Al Jaffee / Kelly Freas 63 - Jun 1961
Bofforin Bufferin / Will Elder 24 - Jul 1955
(real Bufferin campaign ad through Shakespeare) -
from Madison Avenue Turns to History and Literature
Bufferin Larry Siegel / Bob Clarke 51 - Dec 1959
The Republican Party -
"Why trade a mere headache for an upset budget?" -
from Madison Avenue's Political Ad Campaigns
Bufferin - "Don't trade your
headache for an upset stomach!"
Gary Belkin / George Woodbridge 56 - Jul 1960
(real Bufferin campaign ad) - from Madison Ave. Surplus Sale Bufferin (demo pills didn't dissolve) Al Jaffee / Bob Clarke 57 - Sep 1960
(real Burma Shave road signs campaign) - from Honest Ads Burma Shave Shaving Cream Tom Koch / Bob Clarke 56 - Jul 1960
Burma Cave (prehistoric road signs) -
from If There'd Been a Madison Ave. Down Through History
Burma Shave Shaving Cream
(road sign ad campaign)
Sy Reit / Bob Clarke 64 - Jul 1961

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Cadillac Jewelry Cadillac / Kelly Freas 65 - Sep 1961
California Zipper with The Blista-Dome -
from The Commercial Artist!
California Zephyr passenger train
with The Vista-Dome
Harvey Kurtzman / Will Elder 22 - Apr 1955
Culvert Reserve Calvert Reserve / Kelly Freas 44 - Jan 1959
Lyndon Johnson - "Have a real candidate.
The best Texan makes the best president." -
from Madison Avenue's Political Ad Campaigns
Camel Cigarettes - "Have a real cigarette.
The best tobacco makes the best smoke!"
Gary Belkin / George Woodbridge 56 - Jul 1960
Fatals - from When the Cigarette Industry Fights Back Camel Cigarettes Don Reilly / Jack Rickard 89 - Sep 1964
Sham-bug's Beat-a-Check Soup Campbell's Soup / Kelly Freas 57 - Sep 1960
Canadian Clubbed Whiskey Canadian Club Whiskey Harvey Kurtzman / Will Elder 26 - Nov 1955
Canadian Glug Whiskey -
from Why Not Warnings On All Packages!
Canadian Club Whiskey Stan Hart / Bob Clarke 91 - Dec 1964
Canadian Specific Air Lines - from The Commercial Artist! Canadian Pacific Air Lines Harvey Kurtzman / Will Elder 22 - Apr 1955
The cigarette industry can Carry-On Carlton Cigarettes // Lester Krauss 88 - Jul 1964
Magic Liver Bile Fluid - from Madison Ave. Surplus Sale Carter's Little Liver Pills (campaign showing
how liver bile breaks down excess fat)
Al Jaffee / Bob Clarke 57 - Sep 1960
Uncle Sam's Country-Building Course -
from International Advertising
Charles Atlas Body Building Course Frank Jacobs / Bob Clarke 44 - Jan 1959
Cheese and Sandbag Coffee -
from Substandard Brands, Inc.
Chase and Sanborn Coffee Ronald Axe and Sol Weinstein /
Bob Clarke
96 - Jul 1965
Cheery - from Madison Ave. Surplus Sale Cheer Laundry Detergent (whiter than Brand X) Al Jaffee / Bob Clarke 57 - Sep 1960
Chesterfind Cigarettes Chesterfield Cigarettes / Kelly Freas 41 - Sep 1958
(real Chesterfield ad campaign) -
from The Minute After That One-Minute TV Commercial
Chesterfield Cigarettes Sy Reit / Bob Clarke 63 - Jun 1961
Chesterfoggie Cigarettes -
from When the Cigarette Industry Fights Back
Chesterfield Cigarettes Don Reilly / Jack Rickard 89 - Sep 1964
Cigarette Finks: Cigarette People Chesterfield King (print ad campaign):
Chesterfield People
// Irving Schild 103 - Jun 1966
The New Expandable Severolet Chevrolet / Wally Wood 29 - Sep 1956
The Clawettes Commercial -
from TV Ads We'd Like to See
Clorettes / Joe Orlando 49 - Sep 1959
Colgrate Dental Cream with Gargol - from Mad Awards Colgate Dental Cream with Gardol Harvey Kurtzman / Will Elder 25 - Aug 1955
The Colgrate Commercial - from TV Ads We'd Like to See Colgate / Joe Orlando 49 - Sep 1959
(real Colgate campaign ad through Carl Sandburg) -
from Madison Avenue Turns to History and Literature
Colgate Dental Cream with Gardol Larry Siegel / Bob Clarke 51 - Dec 1959
Colgrate Tootpaste with Guard-All -
from Madison Ave. Surplus Sale
Colgate Dental Cream with Gardol
(protects like plastic shield protects announcer)
Al Jaffee / Bob Clarke 57 - Sep 1960
Contadina Tomato Paste Concertina Expanding Can // Lester Krauss 84 - Jan 1964
Contact Continuously Contagious Capsules Contac Cold Caplets Al Jaffee / Bob Clarke 87 - Jun 1964
Crust gumpaste Crest toothpaste / Kelly Freas 43 - Dec 1958
Best toothpaste with Frammistan Crest toothpaste with Flouristan / Will Elder 28 - Jul 1956
Pilgrim Tours - Praying You'll Get There is Halfe Ye Funne! -
from If There'd Been a Madison Ave. Down Through History
Cunard Cruise Line -
Getting There is Half the Fun
Sy Reit / Bob Clarke 64 - Jul 1961

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Dandelion Air Rifles - Ded Ryder Cowboy Carbine -
from Comic Book Ads!
Daisy Air Rifles - Red Ryder Cowboy Carbine Harvey Kurtzman / Will Elder 21 - Mar 1955
from Mad's Great Moments in Advertising -
(real Dash TV ad campaign parodied)
Dash - The day they shot the "ten-foot-tall washing
machine" commercial in an 8-foot high basement
// Irving Schild 97 - Sep 1965
Paying For A Diamond Is Forever... De Beers Jewellery - A Diamond Is Forever... Al Jaffee / Kelly Freas 51 - Dec 1959
Psychiatrist Dr. Sigmund De Beers - "Going to a
Psychiatrist is Forever" from If Doctors Advertised
De Beers Jewellery - "A Diamond Is Forever" Gary Belkin / Bob Clarke 59 - Dec 1960
Dialtone Soap - from Mad Awards Dial Soap Harvey Kurtzman / Will Elder 25 - Aug 1955
Dial Soap - Aren't you glad you Dial correctly? Dial Soap - Aren't you glad you use Dial? // Lester Krauss 59 - Dec 1960
Drastin - from Madison Ave. Surplus Sale Dristan Decongestant (the Naso-graph doesn't lie) Al Jaffee / Bob Clarke 57 - Sep 1960
Rubber Bubble Gum - from Comic Book Ads! Dubble Bubble Gum Harvey Kurtzman / Will Elder 21 - Mar 1955

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Eastzone Kossak Film Eastman Kodak Film / Kelly Freas 53 - Mar 1960
The 1963 3/4 Edsel -- A Division of Furd Motors Edsel -- A Division of Ford Motors // Swedowsky & Weiss 81 - Sep 1963
Aspire Boot-Lick Polish Esquire Boot (shoe) Polish / Kelly Freas 54 - Apr 1960
I just put a gas station attendant in my tank! Esso - Put a tiger in your tank / Bob Clarke 92 - Jan 1965
Ethel gasoline Ethyl gasoline / Wally Wood 29 - Sep 1956

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Body by Fisher ad by Alfred Hitchcock -
from If Hollywood Directors Staged Advertising Photos
Body by Fisher / Wally Wood 43 - Dec 1958
Body by Fishey - from Madison Ave. Surplus Sale Body by Fisher (jet engine in the car body) Al Jaffee / Bob Clarke 57 - Sep 1960
Fleischman's Whiskey Fleishman's Whiskey / Kelly Freas 53 - Mar 1960
You Can't a-Ford a Car Ford Motor Company // Lester Krauss 77 - Mar 1963
Furd Foulcar Ford Falcon / Bob Clarke 60 - Jan 1961
Four Posies Society Whiskey Four Roses Whiskey Al Jaffee / Kelly Freas 49 - Sep 1959

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
GM (Gravity Masters) Five - Body by Fishey
(Sevrolet/Pontiarc/Upsmobile/Buckit/Cadiljac)
GM (General Motors) Five - Body by Fisher
(Chevrolet/Pontiac/Oldsmobile/Buick/Cadillac)
Al Jaffee / Kelly Freas 50 - Oct 1959
General Realistic "Dummy TV" Sets General Electric TV Sets / Kelly Freas 62 - Apr 1961
(real Gillette Razor packaging parodied) -
from Labels We Should've Seen
Gillette Razors Dick DeBartolo // Lester Krauss 81 - Sep 1963
The Gleem Commercial (ad campaign) -
from TV Ads We'd Like to See
Gleem Toothpaste / Joe Orlando 87 - Jun 1964
(real Grant's ad campaign parodied) -
"the day no one was left up to get him a Grant's"
from Mad's Great Moments in Advertising
Grant's Scotch Whiskey -
"as long as you're up, get me a Grant's"
Grant's ad
// Irving Schild 108 - Jan 1967
(real Gravy Train ad campaign) -
from The Minute After That One-Minute TV Commercial
Gravy Train Dog Food Sy Reit / Bob Clarke 63 - Jun 1961
Doggy Train Dog Food from Ex-Lax Gravy Train Dog Food / Kelly Freas 72 - Jul 1962
(real Green Giant mascot borrowed for Action bleach
ad campaign) - from Mad's Great Moments in Advertising
Green Giant / Action bleach - The day the day the
wrong giant came out of the washer - Ho-Ho-Ho!
// Irving Schild 101 - Mar 1966
Grayhound Greyhound Bus Lines Tom Koch / George Woodbridge 52 - Jan 1960
Gulp Says the Oil Corporations Gulf Oil // Lester Krauss 65 - Sep 1961

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Schlockmark Cards - from Substandard Brands, Inc. Hallmark Cards Ronald Axe and Sol Weinstein /
Bob Clarke
96 - Jul 1965
Janes Seamless Stockings - "She was irresistible..."
Hanes Stockings - "She's irresistible..."Hanes ad
Al Jaffee / Bob Clarke 61 - Mar 1961
Hames Underwear for Men and Boys Hanes Underwear Larry Siegel / Kelly Freas 51 - Dec 1959
Herbert Tareytoon cigarettes - from The Commercial Artist! Herbert Tareyton cigarettes Harvey Kurtzman / Will Elder 22 - Apr 1955
Hershel's Milk Chocolate -
from Why Not Warnings On All Packages!
Hershey's Milk Chocolate Stan Hart / Bob Clarke 91 - Dec 1964
(real Hertz ad campaign) -
from The Minute After That One-Minute TV Commercial
Hertz Rent-A-Car Sy Reit / Bob Clarke 63 - Jun 1961
(real Hertz ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Hertz Rent-A-Car (puts you in the driver's seat) Earle Doud / Wally Wood 73 - Sep 1962
(real Hertz TV ad campaign parodied) -
from Mad's Great Moments in Advertising
Hertz - The day they forgot to put the
top down for the Hertz commercial
// Irving Schild 99 - Dec 1965
(real Hilton Hotels ad with speech balloon added) Hilton Hotels 72 - Jul 1962
Mad Visits a Typical Johnson Howard's Restaurant Howard Johhnson's Larry Siegel / Paul Coker, Jr. 106 - Oct 1966

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
(real Imperial ad campaign parodied) -
from Some TV Ads We Never Got to See
Imperial Margarine Dick DeBartolo and Al Jaffee /
Jack Rickard
69 - Mar 1962
Inferial Blend Whiskey Imperial Whiskey / Kelly Freas 45 - Mar 1959
Ipuna toothpaste Ipana toothpaste / Will Elder 25 - Sep 1955
Jell-Y Jell-O Harvey Kurtzman / Will Elder 24 - Jul 1955
(real Jell-O packaging parodied) -
from Labels We Should've Seen
Jell-O Dick DeBartolo // Lester Krauss 81 - Sep 1963
John Vaultlock Stay-Put Burial Insurance John Hancock Insurance / Kelly Freas 71 - Jun 1962
Rummie Walker Johnnie Walker Whiskey / Kelly Freas 56 - Jul 1960
Goldbrick & Goldbrick Johnson & Johnson / Kelly Freas 55 - Jun 1960
Smithson John & Co. - (whole front cover!) Johnson Smith & Co. Harvey Kurtzman / 21 - Mar 1955
Alwett Institute of Physical Training - from Comic Book Ads! Jowett Institute of Physical Training Harvey Kurtzman / Will Elder 21 - Mar 1955
Joy Detergent ad by Elia Kazan -
from If Hollywood Directors Staged Advertising Photos
Joy Detergent / Wally Wood 43 - Dec 1958

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Let's Kill-off Ridiculous Ad Campaigns Kellogg's // Irving Schild 96 - Jul 1965
Kennt cigarettes Kent cigarettes Harvey Kurtzman / Will Elder 25 - Sep 1955
Kings Man Close Shave Lotion King's Men (after shave & cologne) / Kelly Freas 37 - Jan 1958
(real Kleenex packaging parodied) -
from Labels We Should've Seen
Kleenex Tissues Dick DeBartolo // Lester Krauss 81 - Sep 1963
Fool-Aid Kool-Aid Al Jaffee / Kelly Freas 67 - Dec 1961

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Lady Clinic Lady Clairol // Lester Krauss 80 - Jul 1963
Lou's Potato Chips -- Bet you can't finish even one -
from Substandard Brands, Inc.
Lay's Potato Chips -- Bet you can't eat just one Ronald Axe and Sol Weinstein /
Bob Clarke
96 - Jul 1965
Liberty Mutilate Insurance Liberty Mutual Insurance // Lester Krauss 69 - Mar 1962
(real Lifebuoy packaging parodied) -
from Labels We Should've Seen
Lifebuoy Bar Soap Dick DeBartolo // Lester Krauss 81 - Sep 1963
Dee Cayers Life Savers / Kelly Freas 66 - Oct 1961
Likely Strife Cigarettes Lucky Strike Cigarettes // Lester Krauss 86 - Apr 1964
Likely Strife Cigarettes -
from Why Not Warnings On All Packages!
Lucky Strike Cigarettes Stan Hart / Bob Clarke 91 - Dec 1964

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Ironmaidenfit Bras Maidenform Bras Harvey Kurtzman / Jack Davis 24 - Jul 1955
Maidinfirm Bras Maidenform Bras // Lester Krauss 70 - Apr 1962
Marlbrando cigarettes Marlboro cigarettes / Will Elder 27 - Apr 1956
Marlboro cigarettes ad by Cecil B. De Mille -
from If Hollywood Directors Staged Advertising Photos
Marlboro cigarettes / Wally Wood 43 - Dec 1958
Muleburro cigarettes -
from When Politicians Do TV Commercials
Marlboro cigarettes Ronald Axe and Sol Weinstein /
Jack Rickard
99 - Dec 1965
Marble-Row Funeral Directors Marlboro cigarettes // Irving Schild 107 - Dec 1966
(real Maxwell House ad campaign) -
from The Minute After That One-Minute TV Commercial
Maxwell House Coffee Sy Reit / Bob Clarke 63 - Jun 1961
Mayjag Washing Machines Maytag Washing Machines // Lester Krauss 80 - Jul 1963
Miss Clairold Miss Clairol / Kelly Freas 42 - Nov 1958
(real Miss Clairol campaign ad through Edgar Allan Poe) -
from Madison Avenue Turns to History and Literature
Miss Clairol Larry Siegel / Bob Clarke 51 - Dec 1959
Jack Kennedy - "Does he or doesn't he? Hair so natural
only his campaign manager knows for sure! More women
love Jack Kennedy than all other candidates combined." -
from Madison Avenue's Political Ad Campaigns
Miss Clairol -
"Does she or doesn't she? Only her
hairdresser knows for sure. More women use
Miss Clairol than any other hair coloring."
Gary Belkin / George Woodbridge 56 - Jul 1960
"Did she... or didn't she? Only her lobotomist knows for sure."
from If Doctors Advertised
Miss Clairol - "Does she... or doesn't she?
Only her hairdresser knows for sure."
Gary Belkin / Bob Clarke 59 - Dec 1960
Miss Clairol (ad campaign) - from If Magazine
Ads Spoke the Language of the Magazine
Miss Clairol Frank Jacobs / Jack Rickard 86 - Apr 1964
Miss Clearoil -
from Why Not Warnings On All Packages!
Miss Clairol Stan Hart / Bob Clarke 91 - Dec 1964
Immobile Gas - Put a turkey in your tank! -
from Substandard Brands, Inc.
Mobil Gas - Put a tiger in your tank Ronald Axe and Sol Weinstein /
Bob Clarke
96 - Jul 1965
Mohack Carpet - from How Publicity Works Mohawk Carpet Frank Jacobs / Bob Clarke 56 - Jul 1960
Mongrel Pencils - from Mad's Report on Progress Mongol Pencils Dick DeBartolo / Bob Clarke 82 - Oct 1963
Mongrol Pencils - from Watch That Price With the Asterisk Mongol Pencils Al Jaffee / Bob Clarke 87 - Jun 1964
(real Mott's packaging parodied) -
from Labels We Should've Seen
Mott's Apple Sauce Dick DeBartolo // Lester Krauss 81 - Sep 1963
Mmboy Cream Deoderant Mum Cream Deoderant / Will Elder 24 - Jul 1955
Pony Parimutuels of New York -
"Life Insurance? I'd rather play the horses!"
Mutual Life Insurance Company of New York
(MONY)
// Lester Krauss 84 - Jan 1964

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Nationwide Warning -
Beware of Crazy Insurance Companies
Nationwide Insurance // Lester Krauss 81 - Sep 1963
Awaysis Cigarettes Oasis Cigarettes / Kelly Freas 48 - Jul 1959
Ol' Craw whiskey Old Crow whiskey Harvey Kurtzman / Will Elder 25 - Sep 1955
Old Croc whiskey Old Crow whiskey / Bob Clarke 78 - Apr 1963
Goldsmobile - from Mad Awards Oldsmobile Harvey Kurtzman / Will Elder 25 - Aug 1955

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Padst Red Ribbon beer Pabst Blue Ribbon beer Harvey Kurtzman / Will Elder 29 - Sep 1956
Past Blue Ribbons beer Pabst Blue Ribbon beer / Kelly Freas 58 - Oct 1960
Papermate (not mentioned) - from Madison Ave. Surplus Sale Papermate Pen (can write through butter) Al Jaffee / Bob Clarke 57 - Sep 1960
(real Papermate ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Papermate Pen (can write through butter) Earle Doud / Wally Wood 73 - Sep 1962
Park-David ...Pioneers in bigger medical bills Parke-Davis ...Pioneers in better medicines / Kelly Freas 48 - Jul 1959
The Democratic Party ...Pioneers in better politicians -
from Madison Avenue's Political Ad Campaigns
Parke-Davis ...Pioneers in better medicines Gary Belkin / George Woodbridge 56 - Jul 1960
Barker 61 Capillary Cigar Parker 61 Fountain Pens / Kelly Freas 38 - Mar 1958
Sucker 61 Fountain Pens Parker 61 Fountain Pens / Kelly Freas 62 - Apr 1961
Parliamatch Cigarettes Parliament Cigarettes / Kelly Freas 50 - Oct 1959
Armament Cigarettes -
from When the Cigarette Industry Fights Back
Parliament Cigarettes Don Reilly / Jack Rickard 89 - Sep 1964
Norman Thomas - "The Socialists prefer Normi" -
from Madison Avenue's Political Ad Campaigns
Pepsi Cola - "The sociables prefer Pepsi" Gary Belkin / George Woodbridge 56 - Jul 1960
Drug Manufacturers Association --
This capsule made $47,895,252.38 so far.
Pharmaceutical Manufacturer's Association // Lester Krauss 85 - Mar 1964
Morris Philip cigarettes Philip Morris cigarettes / Kelly Freas 36 - Dec 1957
Phoneyex Mutual Life Insurance Phoenix Mutual Larry Siegel / Kelly Freas 54 - Apr 1960
Plymic - from Watch That Price With the Asterisk Plymouth? Al Jaffee / Bob Clarke 87 - Jun 1964
Parloraid Land Camera Polaroid Land Camera Larry Siegel / Kelly Freas 52 - Jan 1960
Polydent (ad campaign) - from TV Ads We'd Like to See Polident Denture Cleanser Al Jaffee / Joe Orlando 59 - Dec 1960
Pund's cold cream Pond's cold cream / Jack Davis 24 - Jul 1955
Puntiac - from The Commercial Artist! Pontiac Harvey Kurtzman / Will Elder 22 - Apr 1955
(real Firebird featured) - from Honest Ads Pontiac Firebird Tom Koch / Bob Clarke 56 - Jul 1960
Puffed Wind from Specialized Breakfast Cereals Puffed Wheat Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
Faker Oats from Specialized Breakfast Cereals Quaker Oats Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
(real Q-Tips packaging parodied) -
from Labels We Should've Seen
Q-Tips Dick DeBartolo // Lester Krauss 81 - Sep 1963

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
RGA Victim Color TV RCA Victor Color TV Al Jaffee / Kelly Freas 46 - Apr 1959
The Rolly Cigarette Ad - from Mad's TV Advertising Award Raleigh Cigarettes Alen Robin / Mort Drucker 32 - Apr 1957
(real Rapid Shave campaign claim /
Rapid Shave not mentioned) - from Madison Ave. Surplus Sale
Rapid Shave Shaving Cream
(sandpaper can even be shaved)
Al Jaffee / Bob Clarke 57 - Sep 1960
(real Remington ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Remington Lektronic Shaver
(close shave even while skydiving)
Earle Doud / Wally Wood 73 - Sep 1962
Dice Krispies from Specialized Breakfast Cereals Rice Krispies Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
(real Rise ad campaign) -
from The Minute After That One-Minute TV Commercial
Rise Instant Lather Shaving Cream Sy Reit / Bob Clarke 63 - Jun 1961
(real Ritz Crackers packaging parodied) -
from Labels We Should've Seen
Ritz Crackers Dick DeBartolo // Lester Krauss 81 - Sep 1963
Loyar Typewriters - from Mad's Report on Progress Royal Typewriters Dick DeBartolo / Bob Clarke 82 - Oct 1963

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Sailem Cigarettes Salem Cigarettes / Kelly Freas 40 - Jul 1958
(real Sandran ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Sandran Floor Covering
(easy to clean up even after a herd of elephants)
Earle Doud / Wally Wood 73 - Sep 1962
Sanofranized Sanforized (non-shrink treatment) Harvey Kurtzman / Will Elder 26 - Nov 1955
Samforized Sanforized (non-shrink treatment) / Kelly Freas 46 - Apr 1959
Sam Foureyes Sanforized (non-shrink treatment) // Lester Krauss 94 - Apr 1965
Sinka Coffee-Flavored Bath Salts Sanka Instant Coffee Al Jaffee / Joe Orlando 58 - Oct 1960
Sucka Instant Coffee Sanka Instant Coffee // Lester Krauss 74 - Oct 1962
Sarong Wrap - from Mad Awards Saran Wrap Harvey Kurtzman / Will Elder 25 - Aug 1955
Liver Surgeon Dr. Sam Schlitz -
"Move up to Sam Schlitz M.D." from If Doctors Advertised
Schlitz Beer -
"Move up to quality. Move up to Schlitz."
Gary Belkin / Bob Clarke 59 - Dec 1960
Schveppes - from Future TV Ad Schweppes Tonic Water Don Martin 32 - Apr 1957
Schleppe's - from TV Ads We'd Like to See Schweppes Tonic Water / Joe Orlando 51 - Dec 1959
Scutch Cellophane Tape Scotch Cellophane Tape // Lester Krauss 63 - Jun 1961
Skottees - from Madison Ave. Surplus Sale Scotties "Wet-Strength" Tissues
(sneeze-proof and lots more)
Al Jaffee / Bob Clarke 57 - Sep 1960
Stikky Peanut Butter Skippy Peanut Butter Al Jaffee / Kelly Freas 57 - Sep 1960
Soft Weave Tissue by Scotch Soft Weave Tissue by Scott Al Jaffee / Kelly Freas 47 - Jun 1959
H&S Green Stamps - from If Doctors Advertised S&H Green Stamps Gary Belkin / Bob Clarke 59 - Dec 1960
Safe Form Insurance State Farm Insurance Al Jaffee // Lester Krauss 55 - Jun 1960
Concentrate Inc. - from Comic Book Ads! Stravon Publishers - "How to Hypnotize" Harvey Kurtzman / Will Elder 21 - Mar 1955
Sugar Boffs from Specialized Breakfast Cereals Sugar Puffs Cereal Bob Margolin / Bob Clarke 63 - Jun 1961
Sunscream Shavemaster -
from TV Commercials With Suspense
Sunbeam Shavemaster Tom Koch / Bob Clarke 65 - Sep 1961
Sweat Hard Portable Oval Tub SweetHeart Soap Al Jaffee / Kelly Freas 45 - Mar 1959

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
(real Tang packaging parodied) -
from Labels We Should've Seen
Tang Breakfast Drink Dick DeBartolo // Lester Krauss 81 - Sep 1963
(real Tea Council ad campaign) -
from The Minute After That One-Minute TV Commercial
Tea Council of the U.S.A. - Take Tea and See Sy Reit / Bob Clarke 63 - Jun 1961
Take TNT and See Tea Council of the U.S.A. - Take Tea and See 64 - Jul 1961
State Trooper - Trust your car will be
stopped by the man who wears the star.
Texaco - You can trust your car to
the man who wears the star.
// Lester Krauss 82 - Oct 1963
Tyde - from A TV Ad We'd Like to See Tide Laundry Detergent Dick DeBartolo / Joe Orlando 85 - Mar 1964
Tymex Watches - from Madison Ave. Surplus Sale Timex Watches (waterproof on boat propeller) Al Jaffee / Bob Clarke 57 - Sep 1960
Dimex Watches - from TV Commercials With Suspense Timex Watches Tom Koch / Bob Clarke 65 - Sep 1961
(real Timex ad campaign) - from What If Products
Only Worked Under Demonstration Conditions
Timex Watches (waterproof on boat propeller) Earle Doud / Wally Wood 73 - Sep 1962
(real Tiparillo ad campaign parodied) -
from Mad's Great Moments in Advertising
The day a gentleman finally offered
a lady a Tiparillo (cigarette)
// Irving Schild 104 - Jul 1966
Travailers Insurance Travelers Insurance Al Jaffee // Lester Krauss 71 - Jun 1962

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
(real United Airlines ad with speech balloon added) United Airlines 67 - Dec 1961
Richard The Lionhearted Wants You for The Third Crusade -
from If There'd Been a Madison Ave. Down Through History
Uncle Sam Wants You For U.S. Army Sy Reit / Bob Clarke 64 - Jul 1961
Brewers Foundation To Encourage Excess -
from The Commercial Artist!
U.S. Brewers Association / Foundation -
Beer Belongs
Harvey Kurtzman / Will Elder 22 - Apr 1955
The Beverage Of Moderation Foundation To Encourage Excess U.S. Brewers Association / Foundation -
Beer Belongs
Harvey Kurtzman / Will Elder 27 - Apr 1956
(real U.S. Brewers Association ad - speech balloon added) U.S. Brewers Association 68 - Jan 1962
Company's Going Company's Coming (U.S. Travel Service) // Lester Krauss 93 - Mar 1965
Vicejoy Cigarettes - from TV Ads We'd Like to See Viceroy Cigarettes / Mort Drucker 46 - Apr 1959
Adlai Stevenson ..."A thinking man's candidate... a voting
man's hope" - from Madison Avenue's Political Ad Campaigns
Viceroy Cigarettes -
"A thinking man's filter... a smoking man's taste"
Gary Belkin / George Woodbridge 56 - Jul 1960
Vic Tinny Gyms - from article of the same name Vic Tanny Gyms Al Jaffee / Wally Wood 49 - Sep 1959
Volatilis Vitalis / Kelly Freas 35 - Oct 1957
Volks Wagen Volkswagen / Kelly Freas 52 - Jan 1960
Volksbuggen Volkswagen Al Jaffee / Bob Clarke 75 - Dec 1962

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Beaties - Breakfast of Cool Cats
from Specialized Breakfast Cereals
Wheaties Cereal - Breakfast of Champions Bob Margolin / Bob Clarke 63 - Jun 1961
The Wheaties Commercial (ad campaign) -
from TV Ads We'd Like to See
Wheaties Cereal / Joe Orlando 87 - Jun 1964
White Rock ad by Sam Katzman -
from If Hollywood Directors Staged Advertising Photos
White Rock Soft Drinks / Wally Wood 43 - Dec 1958
Fozless Fooznick Sells Crazyroot Cream-Oil
Hair Tonic through a comic strip
Al Capp uses Fearless Fosdick comic
to sell Wildroot Creme Oil
/ Will Elder 25 - Aug 1955
Wildbrute Creme Oil -
from Why Not Warnings On All Packages!
Wildroot Creme Oil Stan Hart / Bob Clarke 91 - Dec 1964
Winsten cigarettes Winston cigarettes // Larry Maleman 37 - Jan 1958
(real Winston campaign ad through Abraham Lincoln) -
from Madison Avenue Turns to History and Literature
Winston cigarettes Larry Siegel / Bob Clarke 51 - Dec 1959
Richard M. Nixon ..."Nixon runs good like a candidate should"
from Madison Avenue's Political Ad Campaigns
Winston cigarettes -
"Winston tastes good like a cigarette should"
Gary Belkin / George Woodbridge 56 - Jul 1960
Plastic Surgeon Dr. Winston - "A Winston nose smells good
like a cute little normal nose should" from If Doctors Advertised
Winston cigarettes -
"Winston tastes good like a cigarette should"
Gary Belkin / Bob Clarke 59 - Dec 1960
Winsom cigarettes -
from When the Cigarette Industry Fights Back
Winston cigarettes Don Reilly / Jack Rickard 89 - Sep 1964
Guzzlemidt Rotgut Wolfschmidt Genuine Vodka / Bob Clarke / Lester Krauss 76 - Jan 1963
Wolfschmidt Vodka (talking ad campaign) -
from Future Talking Ads
Tide Detergent, Scotch Tape,
Imperial Margarine, Lucky Strike Cigarettes
copy the Wolfschmidt Vodka talking ad formula
Frank Jacobs // Lester Krauss 82 - Oct 1963

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MAD SATIRE (with article or slogan in some cases) ACTUAL ADVERTISER (or product name) WRITER / ARTIST / PHOTOS ISSUE / DATE
Yellowed Pages Yellow Pages Al Jaffee / Bob Clarke 66 - Oct 1961
Yellow Pages - Better let your feet do the walking next time Yellow Pages - Let your fingers do the walking Sergio Aragones // Lester Krauss 79 - Jun 1963
Tromp Stamp Co. - from Comic Book Ads! Zenith Co. (sold collectible stamps) Harvey Kurtzman / Will Elder 21 - Mar 1955
Nippo Lighters Zippo Lighters // Lester Krauss 78 - Apr 1963