Mad #28 July 1956

• Cover Artist: Wally Wood
• Cover Writer: Harvey Kurtzman
• Cover Border Artists: Harvey Kurtzman and Will Elder
• Mad Logo: Harvey Kurtzman

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• Billows Cotton-Pick Whiskey (ad parody)
  (written by Harvey Kurtzman / Will Elder art)
• Contents Page
• Letters
• He Rose Tattooed (movie satire)
  (written by Harvey Kurtzman / Wally Wood art)
• Stamps - Collecting is Popular World Wide Hobby (Al Jaffee)
• Best Toothpaste with Frammistan (ad parody) (Will Elder art)
• Super Guided Missle (written by Harvey Kurtzman /
  Al Jaffee, Wally Wood, Jack Davis art)
• Children's Primer
  (written by Harvey Kurtzman / Will Elder art)
• Comic Books - Reprint of Black and Blue Hawks!
  from issue #5 (written by Harvey Kurtzman / Wally Wood art)
• Young Men's Spring Fashions for 1956
  (written by Harvey Kurtzman / Jack Davis art)
• Your Income Tax
  (written by Bernard Shir-Cliff / Jack Davis art)
• Collegiate Whimsey (from various college publications)
• Civil War Biography: General Homer T. (Old Hominy) Shotbag
  (Ed Fisher and Seltz art?)
• Talk (written by Harvey Kurtzman / Wally Wood art)
• Rare Old Cartoons featuring Henry Mayo Bateman
• Million Dollar Horse - Naushea's Story
  (written by Al Jaffee / Jack Davis art)
• Book Review - writer (and possible art by) Bernard Wiseman
• Medical (TV Satire)
  (written by Harvey Kurtzman / Will Elder art)
• Real Ads for
  • Silly Putty
  • San Francisco Records
  • A Roger Price Book
  • Viking Pipe Gift Set
  • "What, Me Worry" Kid portrait
  • A nine-issue $2 Mad Subscription
    (painted by Cassilly Adams)
• Paper Doll Page (written by Harvey Kurtzman / Will Elder art)
• Back Cover -- The Heathy Girl
  (written by Harvey Kurtzman / Russ Heath art)

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• This issue has three cover variations.
  (different wording within the diagonal yellow banner)
  • "with very useful Income Tax Guide - Deductions, Cheating, Etc."
  • "with a late and utterly useless Income Tax Guide -
    Deductions, Cheating, Etc - you could have tried!"
  • "with enjoyable article on Guided Missles and
    How They Can Blow Up Earth"