Mad #40 July 1958

• Cover Artist: Kelly Freas
• Mad Logo: Harvey Kurtzman

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• Ad for Mad For Keeps
• Contents Page
• Initials That Describe the Name
  (written by Frank Jacobs / George Woodbridge art)
• New Authors for Old Books
  **various obscure places around the magazine
• Discover for yourself why Mad is shunned
  by America's leading advertisers - Subscribe to Mad
• Letters
• Ads for "What, Me Worry" Kid portrait, Jewelry
• Mad Trading Stamps (written by Tom Koch / Bob Clarke art)
• Pizza Pie (Dave Berg)
• The Paper-Pickers (Don Martin)
• Eccchh, Teen Age Son of Thing (Wally Wood art)
• TV Scenes We'd Like to See
  (written by E. Nelson Bridwell / Joe Orlando art)
• Ernie Kovacs' Strangely Believe It! (Wally Wood art)
• Mad Solves College Overcrowding Problem With "Carefully Planned" Alfred E. Neuman University (Bob Clarke art)
• Inside Story (Famous Stomachs) (Basil Wolverton art)
• Pravda Translated (written by Frank Jacobs / Wally Wood art)
• Summer Vacation Guide
  (written by Tom Koch / Bob Clarke art)
• Bob & Ray -- The Cold Cereal War
  (written by Tom Koch / Mort Drucker art)
• The Bear Hunter (Don Martin)
• Future "Of-The-Month" Clubs
  (written by Frank Jacobs / Bob Clarke art)
• Coast-To-Coast for $16.75 (including meals)
  (written by Frank Jacobs / Wally Wood art)
• How to Read a Chamber of Commerce Folder
  (written by Larry Yother / Joe Orlando art)
• Andy Griffith -- What it Was, Was Football!
  (George Woodbridge art)
• A Drive In The Country (Don Martin)
• Ad for the Mad T-Shirt - The perfect thing for romantic Mad fans who want to be alone! - $1.25 (photo by Larry Maleman)
• Back Cover -- Sailem Cigarettes (Kelly Freas art)