Mad #37 January 1958

• Cover Artist: Norman Mingo
• Mad Logo: Harvey Kurtzman

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• Kings Man Close Shave Lotion (ad parody) (Kelly Freas art)
• Contents Page
• Realistic Comic Book Heroes
  (written by Ron Goulart / Mort Drucker art)
• Christmas Gifts that will No Doubt be Returned
  **various obscure places around the magazine
• Ads for Pocketbooks, "What, Me Worry" Kid portrait, Jewelry
• Letters
• Mad's Xmas Toys (written by Paul Krassner / Bob Clarke art)
• Secret Sportalk (Wally Wood art)
• Three Strange Tales by Don Martin --
  • In A Tavern
  • In King Arthur's Kitchen
  • In Another Tavern
• Ernie Kovacs' Strangely Believe It! (Wally Wood art)
• Distinctive Rejection Slips (written by Frank Jacobs)
• Report to Russia (written by Dave Berg / Wally Wood art)
• Bob & Ray -- Ambiguous Signs Inc.
  (written by Tom Koch / Mort Drucker art)
• Scene's We'd Like to See - The Bank Examiner
  (written by George Mandel / Joe Orlando art)
• Mad's Xmas Games (written by Albert Meglin / Bob Clarke art)
• See Them Now
  (written by Ernie Kovacs / George Woodbridge art)
• Ernie Kovacs' Strangely Believe It! (Wally Wood art)
• How to Wage Peace (Dave Berg)
• Ernie Kovacs' Strangely Believe It! (Wally Wood art)
• Mad Goes HiFi (written by Frank Jacobs / Bob Clarke art)
• The Seven Blunders of the World
  (written by Frank Jacobs / Joe Orlando art)
• Orson Bean's Civil War (George Woodbridge art)
• Shakespeare Up-To-Date
  (written by Paul Laikin / John Putnam art)
• Mad Wishes You a Merry Xmas and Happy New Year
  (Don Martin)
• If you insist upon being sick to your stomach,
  get your money's worth! Subscribe to Mad (Kelly Freas art)
• Back Cover -- Winsten Cigarettes (ad parody)
  (Larry Maleman photo)