Mad #58 October 1960

• Cover Artist: Kelly Freas
• Cover Writer: Dave Berg
• Mad Logo: Harvey Kurtzman

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• Past Blue Ribbons Beer (ad parody) (Kelly Freas art)
• Contents Page
• Letters
• Ads for Alfred E. Neuman bust, The Organization Mad,
  A Golden Trashery of Mad, Alfred E. Neuman portrait, Subscriptions
• More "Mad Y'OX" **various places around the magazine
• The "Violence Trend" on TV (Mort Drucker art)
  (written by Larry Siegel, Sy Reit, Frank Jacobs, Dave Berg)
• "Cool" Casey at the Bat - based on Ernest Lawrence Thayer
  poem (written by Paul Laikin / Don Martin art)
• Successful Merchandising - Or How to Stay
  in Business With One Crumby Product
  (written by Frank Jacobs / Bob Clarke art)
• Amateur Photography (Dave Berg)
• The Carpenter's Assistants (Don Martin)
• A Child's History of the Middle 1900's (1940-1960)
  (written by Larry Siegel / Joe Orlando art)
• Sailing (written by Al Jaffee / Bob Clarke art)
• Critical Reviews of Everything
  (written by Gary Belkin / Bob Clarke art)
• Mad's 1960 Political Alphabet Book
  (written by Frank Jacobs / Wally Wood art)
• Carols for All Occasions
  (written by Phil Hahn / Mort Drucker art)
• The Mad "Down-To-Earth" Coloring Book
  (written by Sy Reit / Bob Clarke art)
• Highway Squad (TV satire)
  (written by Larry Siegel / Mort Drucker art)
• Help the Best Man to Win with an
  "Alfred E. Neuman for President" Kit
  (George Woodbridge art)
• Back Cover -- Instant Sinka Bath Salts
  (written by Al Jaffee / Joe Orlando art)