Mad #178 October 1975

• Cover Artist: Jack Davis

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• Ad for Mad Super Special Number 17
  featuring 8 Don Martin Vital Message Posters
  and 8 Don Martin Literary Heroes Portraits
• Contents Page
• Mad Artists' Response to a "Draw This Figure" Ad
  featuring horses drawn by Jack Davis, Don Martin, Jack Rickard, Paul Coker, Jr., Angelo Torres, Mort Drucker, Sergio Aragones, Al Jaffee, George Woodbridge, Antonio Prohias, Bob Clarke, Dave Berg "Not an ounce of talent in the bunch!"
• Ads for Paperbacks, Alfred E. Neuman portraits, Subscriptions
  (written by Sergio Aragones and Don (Duck) Edwing)
  (Paul Coker, Jr. art)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• The Odd Father Part, Too! (movie satire)
  (written by Larry Siegel / Mort Drucker art)
• The Mad Circus (Arnoldo Franchioni / UPI photos)
• One Day in South Dakota (Don Martin)
• The Mad Economics Primer
  (written by Stan Hart / Al Jaffee art)
• Zappers That History Forgot
  (written by Alen Robin / George Woodbridge art)
• Spy vs. Spy (Antonio Prohias)
• Business and Social Cards (written by Frank Jacobs)
• The "All in the Family" Tree
  (written by Stan Hart and E. Nelson Bridwell)
• The Lighter Side of Indoor and Outdoor Gardening
  (Dave Berg)
• A TV Ad We'd Like to See - The Geritol Commercial
  (written by Dick DeBartolo / Irving Schild photos)
• A Mad Look at Some Well-Kept Celebrities' Secrets
  (written by Paul Peter Porges / Sandy Kossin art)
• Mad's Recession Mother Goose
  (written by Frank Jacobs / Paul Coker, Jr. art)
• Muddle on the Orient Express (movie satire)
  (written by Lou Silverstone / Angelo Torres art)
• One Saturday Night at the North Pole (Don Martin)
• Fold-In -- What large group would be delighted to
  have President Ford join their ranks? (Al Jaffee)
• Back Cover -- Here's Looking at You, Kid!
  (Irving Schild photo)