Mad #104 July 1966

• Cover Artist: Norman Mingo
• Cover Writer: Sergio Aragones

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• Ad for The Ninth Annual Edition of The Worst From Mad
  featuring a Mad Record - It's a Gas! (Norman Mingo art)
• Contents Page
• Letters
• Ads for The Mad Show Original "Off-Broadway" Cast Album, Subscriptions, Alfred E. Neuman portraits, paperbacks
  (Irving Schild photo)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Advertising Campaigns with Ulterior Motives
  (written by Frank Jacobs / Jack Rickard art)
• Another Mad Peek Through the Microscope
  (written by Phil Hahn / Paul Coker, Jr. art)
• Future Wit & Wisdom Books
  (written by Phil Hahn and Jack Hanrahan / Mort Drucker art)
• In the Hospital (Don Martin)
• Mixing Personal Politics with Careers
  (written by Frank Jacobs / George Woodbridge art)
• Stereotype-Casting By the Numbers
  (written by Frank Jacobs / Bob Clarke art)
• Mad Visits the American Mediocrity Academy
  (written by Larry Siegel / Jack Rickard art)
• Later On In the Hospital (Don Martin)
• Shape-ly Mad Verse (written by William Garvin)
• The Lighter Side of High School (Dave Berg)
• Road Signs We'd Really Like to See
  (written by Phil Hahn and Jack Hanrahan / Bob Clarke art)
• Postage Stamp Advertising (Al Jaffee)
• Mad Looks at the "Voice-Typewriter"
  (written by Stan Hart / Bob Clarke art)
• Track & Field Foto-Plays (written by Arnie Kogen)
  (UPI and World Wide photos)
• Still Later On In the Hospital (Don Martin)
• Loused Up in Space (TV satire)
  (written by Dick DeBartolo / Mort Drucker art)
• Fold-In -- The Kind of Fireworks Some
  People Would Like to See (Al Jaffee)
• Back Cover -- The Day a Gentleman Finally
  Offered a Lady a Tiparillo (Irving Schild photo)