Mad #53 March 1960

• Cover Artist: Kelly Freas
• Mad Logo: Harvey Kurtzman

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• Fleischman's Whiskey (Kelly Freas art)
• Contents Page
• Letters
• Ads for Alfred E. Neuman portrait, Mad Forever,
  Mad For Keeps, Son of Mad, Subscriptions
• Marvin Talks About Small Cars
  **consecutive places around the magazine
• Personalized Merchandising
  (written by Frank Jacobs / Bob Clarke art)
• Breakfast at Liggett's (Don Martin)
• Highway Safety
  (written by Tom Koch / George Woodbridge art)
• New Movie Monsters from Madison Avenue
  (written by E. Nelson Bridwell / Wally Wood art)
• What Would Happen if Teenagers Ran the Country
  (Dave Berg)
• The Rifle, Man! (TV satire)
  (written by Nick Meglin / Mort Drucker art)
• Society Page (written by Larry Siegel / Bob Clarke art)
• Changing History for Commercial TV
  (written by Larry Siegel / Joe Orlando art)
• Valentines to People We've Fallen Out of Love With
  (written by Frank Jacobs / Mort Drucker art)
• Balcony Scene (Don Martin)
• Mad Goes to an Alfred Hatchplot Movie
  (written by Larry Siegel / Wally Wood art)
• Modern Sources of Untapped Energy
  (written by Sy Reit / George Woodbridge art)
• Skiing (written by Dave Berg / Bob Clarke art)
• Hazards of Illuminated Signs
  (written by Sy Reit / Joe Orlando art)
• Down on Wall Street (Don Martin)
• Ad for life-like, 3-D, bisque china Alfred E. Neuman Bust -
  3.75" tall = $1 / 5.5" tall = $2 (Lester Krauss photo)
• Back Cover -- Eastzone Kossak Film (Kelly Freas art)