The Mad Reveal


Articles That Surprised Us With a Turn of the Page


With a few exceptions, these were two-page articles with the gag happening on the second page.
Let me know if you run across any - madcoversite@yahoo.com

in Order of Appearance in Regular Issues and Specials

(thanks to Bradford N. Smith)
ARTICLE TITLE WRITER / ARTIST ISSUE / DATE
3-Dimensions! Harvey Kurtzman / Wally Wood 12 - Jun 1954
Outstanding Americans: Arthur A. Freen (Edsel inventor) Don Martin 38 - Mar 1958
The New, Improved, Rotten Circus Henry Morgan /
Wally Wood and Bob Clarke		 41 - Sep 1958
America's Dream Car Sy Reit / Bob Clarke 49 - Sep 1959
The Garbage Explosion Sy Reit / Bob Clarke 56 - Jul 1960
The Truth About Secret Ingredients Sy Reit / Bob Clarke 68 - Jan 1962
In a Doctor's Office (large boxing glove) Don Martin 70 - Apr 1962
The Rejection Slip Tom Hudson 80 - Jul 1963
On the Beach (dumping sand) Don Martin 80 - Jul 1963
The Masterpiece (Burton and Taylor in "Cleopatra") Don Martin 82 - Oct 1963
The Official Barber (nose branch) Don Martin 93 - Mar 1965
In a Super Market (stacked cans) Don Martin 115 - Dec 1967
While Strolling Through the City (Fonebone) Don Martin 120 - Jul 1968
Mad's Ideal Presidential Candidate Lou Silverstone / Max Brandel (research) 122 - Oct 1968
The MAD Plan to Beautify America With Integrated Highway Signs Dick DeBartolo / Bob Clarke 126 - Apr 1969
The Heist (thief on moving day) Sergio Aragones 128 - Jul 1969
Don Martin Takes Another Look at the Same Fairy Tale (Rapunzel) Don Martin 129 - Sep 1969
On The Trail With A Zoologist (foot-size fooling) Don Martin 132 - Jan 1970
One Day Downtown (giant shoe drops) Don Martin 135 - Jun 1970
If There Were Only Two Survivors of WWIII Left on Earth Lou Silverstone / Irving Schild (photos) 136 - Jul 1970
One Day on Location (Kong breaks for lunch) Don Martin 140 - Jan 1971
One Day in a Bus Depot (Vend-O-Hair) Don Martin 143 - Jun 1971
Altar Ego Marylyn Ippolito / Wally Wood 143 - Jun 1971
This is the LAND that Sam Built Frank Jacobs / Al Jaffee SS#4 - Fall 1971
Future Shock (palm reading) Sergio Aragones 147 - Dec 1971
A Mad Message to the Leading Democrat Candidates for President...
(get a nose job)		 Dave Gantz 150 - Apr 1972
Criminal Types Dept. (put them all together, they spell "SUICIDE") Don (Duck) Edwing / Bob Clarke 152 - Jul 1972
The Conservative Dream Lou Silverstone /
Max Brandel (research)		 SS#8 - Win 1972
One Fine Day on a Guided Tour of Mt. Rushmore (the other side) Don Martin 163 - Dec 1973
An Architectural Triumph (smashed fly) Al Jaffee 164 - Jan 1974
On a Safari (caged giraffe) Antonio Prohias 167 - Jun 1974
One Sunday Morning On The Beach (CPR volleyball) Don Martin 170 - Oct 1974
More Powerful Than a Locomotive... (Superman stops train) Sergio Aragones 172 - Jan 1975
A Modern Business Success Story (MomCo Inc.) Dick DeBartolo / Bob Clarke 173 - Mar 1975
One Day in South Dakota (giant Q-tip) Don Martin 178 - Oct 1975
One Day Last April (singin' in the rain) Don Martin 184 - Jul 1976
One Day on the Highway (speeding daredevil) Don Martin 185 - Sep 1976
The Human Race (finish line graveyard) Arnoldo Franchioni 189 - Mar 1977
One Day in Egypt (pyramid secrets) Don Martin 191 - Jun 1977
The Gift (man's inhumanity to animals) Frank Jacobs / Bob Jones 211 - Dec 1979
Mad's Ideal Presidential Candidate for 1984 Don (Duck) Edwing / Mort Drucker 249 - Sep 1984
The Befuddling Balcony Blunder (King Me!) Don (Duck) Edwing 279 - Jun 1988
The Perilous Pioneer Predicament (form the wagons in a circle) Don (Duck) Edwing 282 - Oct 1988
The Moron Downer Jr. Show (Pontiff punch) Larry Siegel / Jack Davis 286 - Apr 1989
Unelectable ("Unforgettable" song parody) Frank Jacobs / Rick Tulka 315 - Dec 1992
Miscue 911 (TV satire) Dick DeBartolo / Jack Davis 326 - Mar 1994
One Fine Evening In the Castle (altered version originally from #167) Don Martin Mad-TV - Jan 1995
“A ‘Snappy Answers to Stupid Questions’ Desert Island Saga”
(reprinted from MAD’s Al Jaffee Spews Out
More Snappy Answers to Stupid Questions)		 Al Jaffee SS#125 -
Dec 1997
Spy vs. Spy - building leaner Peter Kuper 522 - Sep 2013
Spy vs. Spy - Google glasses Peter Kuper 530 - Dec 2014
One Miserable Day in South Dakota (Trump Rushmore) Nick Nomad / Alejandro Rivas 544 - Apr 2017