Mad #164 January 1974

• Cover Artist: Norman Mingo

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• Scenes We'd Like to See - Pinocchio
  (written by Don (Duck) Edwing / Jack Rickard art)
• Contents Page
• Letters
• Ad for Subscriptions (George Woodbridge art)
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Kung Fool (TV satire)
  (written by Dick DeBartolo / Mort Drucker art)
• A Modern Fairy Tale (Sergio Aragones)
• New Names For Old Occupations
  (Max Brandel / Wide World and UPI photos)
• When All Businesses Rely on Sales Promotion Gimmicks
  (written by Tom Koch / Bob Clarke art)
• Customized Mobile Homes That Reflect
  Where Their Owners Are From (Paul Coker, Jr.)
• The Lighter Side of The Holiday Season (Dave Berg)
• An Architectural Triumph (Al Jaffee)
• Yecch or "What a Waste!"
  (future ecologically-minded horror film)
  (written by Lou Silverstone / Don Martin art)
• Spy vs. Spy (Antonio Prohias)
• Mad's 1973 Christmas Poem
  (written by Frank Jacobs / Angelo Torres art)
• Mad Rattlers (written by Larry Gore / Jack Davis art)
• What's in a Name? Part Two: Institutions (Max Brandel)
• Caper Goon (movie satire)
  (written by Larry Siegel / Mort Drucker art)
• Ad for Mad's Dave Berg Looks at Living Paperback
• Fold-In -- When is there never a shortage of gas? (Al Jaffee)
• Back Cover -- Christmas Morning 1973 (Irving Schild photo)