Mad #173 March 1975

• Cover Artist: Jack Davis
• Cover Writer: Sergio Aragones

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• Ad for Mad Special Number 15 featuring the third
  The Nostalgic Mad reprint of assorted Mad comic articles
• Contents Page
• Letters
• Ads for Subscriptions (written by Sergio Aragones and
  Don (Duck) Edwing / Paul Coker, Jr. art),
  Clods' Letters to Mad Paperback, Alfred E. Neuman portraits
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Chinaclown (movie satire)
  (written by Larry Siegel / Mort Drucker art)
• One Saturday Morning in a Supermarket (Don Martin)
• A Mad Look at our Consumer Society
  (Arnoldo Franchioni / UPI and various photo sources)
• Specialized Magazines for Office Waiting Rooms
  (written by Tom Koch / Jack Rickard art)
• A Mad Look at Model-Building (Sergio Aragones)
• The Lighter Side of Collecting (Dave Berg)
• Spy vs. Spy (Antonio Prohias)
• You Know You're Really a Pet Owner When... (Lloyd Gola)
• One Hot Sunny Afternoon in the
  Middle of the Ocean (Don Martin)
• Mad's Poll-Taker of the Year
  (written by Lou Silverstone / Paul Coker, Jr. art)
• Annual Reports to Family Members
  (written by Tom Koch / Irving Schild photos)
• A Modern Business Success Story
  (written by Dick DeBartolo / Bob Clarke art)
• Kojerk (TV satire)
  (written by Arnie Kogen / Angelo Torres art)
• One Tuesday Afternoon on West Main Street (Don Martin)
• Fold-In -- What is one driving hazard that auto
  makers are almost powerless to remove? (Al Jaffee)
• Back Cover -- Who Goes Up... Must Come Down!
  (Irving Schild photo)