MAD #118 — April 1968

"Live within your income and you'll live without worry — and other things." — Alfred E. Neuman

Contents

• Ad for MAD's Al Jaffee Spews Out Snappy Answers to Stupid Questions Paperback
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Subscription ad — "For just a little folding money you don't have to fish around at the newsstands!" (origami by Giuseppe Baggi / photo by Irving Schild); Alfred E. Neuman portrait ads
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• In the Out Exit (movie satire)

  Belle, Book and Vandals Dept.

  Written by Stan Hart / Art by Mort Drucker

  Reprinted in 2 collections

  • MAD Special #5 — Winter 1971
  • The Invisible MAD — 1974 (Paperback #37)
  4–10
• Pro Football

  Passing the Buck Dept.

  Written by Larry Siegel / Art by Jack Davis

  Reprinted in 2 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #5 — Winter 1971
  11–13
• Don Martin Looks at Frogs

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 8 collections

  • MAD Special #5 — Winter 1971
  • The Invisible MAD — 1974 (Paperback #37)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD Special #128 — June 1998
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  • MAD Treasure Trove of Trash — Vol. 10 — Jan/Feb 2025
  • MAD Fixes Cats — Special Collector's Edition 2025
  14–17
• TV Shows...Re-Cast

  The Fault Is in Our Stars Dept.

  Max Brandel / Photos by UPI & World Wide
  18–19
• The Lighter Side of Fear

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 5 collections

  • MAD Special #6 — Summer 1972
  • The Invisible MAD — 1974 (Paperback #37)
  • Dave Berg's MAD Trash — 1977 Big Book
  • MAD Special #43 — Summer 1983
  • Totally Useless MAD — 2013
  20–23 sample
• MAD Valentines to Celebrities

  Heart-Burns Dept.

  Written by Frank Jacobs / Art by Jack Rickard

  Reprinted in 1 collection

  • The MAD Morality — 1970 (excerpt)
  24–26
• Mission: Ridiculous (TV satire)

  To Scheme the Impossible Scheme Dept.

  Written by Dick DeBartolo / Art by Mort Drucker

  Reprinted in 6 collections

  • MAD Special #5 — Winter 1971
  • The Invisible MAD — 1974 (Paperback #37)
  • MAD Special #34 — Spring 1981
  • MAD Special #114 — July 1996
  • MAD XL #5 — August 2000
  • 1001 MAD Pages You Must Read Before You Die — 2009
  27–33 sample
• The Advantages of the Suburbs for Kids

  City's Limit Dept.

  Written by Larry Siegel / Art by Paul Coker, Jr.

  Reprinted in 2 collections

  • MAD Special #5 — Winter 1971
  • The Invisible MAD — 1974 (Paperback #37)
  34–36
• Spy Vs. Spy — infiltration course / snake piggy bank rattle

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 10 collections

  • MAD Special #6 — Summer 1972
  • The Invisible MAD — 1974 (Paperback #37)
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #101 — January 1995
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy vs Spy — Mega Mini Kit — 2010
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD Presents Spy vs Spy: The Big Blast — Special Collector's Edition 2016
  • MAD #26 — August 2022
  37
• MAD's Snappy Answers to Stupid Questions

  Put Your Funny Where Your Mouth Is Dept.

  Al Jaffee

  Reprinted in 4 collections

  • MAD Special #5 — Winter 1971
  • The Invisible MAD — 1974 (Paperback #37)
  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • MAD Special #126 — January 1998
  38–40 sample
• Hippie — The Magazine That Turns You On

  Turn On, Tune In, Drop Dead Dept.

  Written by Arnie Kogen / Art by George Woodbridge

  Reprinted in 5 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #5 — Winter 1971
  • Completely MAD — 1991 (excerpt)
  • MAD About the Sixties — 1995
  • MAD For Decades — 2007
  41–47 sample
• The New Back-Scratcher

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 5 collections

  • MAD Special #5 — Winter 1971
  • The Invisible MAD — 1974 (Paperback #37)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  48
• Fold-In — What is the worst threat to recovery hospital patients can suffer?

  Al Jaffee

  Reprinted in 2 collections

  • MAD Fold This Book — 1997
  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — MAD's Great Moments in Industry — The Tobacco Companies Go To Even Greater Lengths with The 100mm Cigarette

  Written by Harry Borgman / Photo by Irving Schild

  Reprinted in 2 collections

  • The Ridiculously Expensive MAD — 1969
  • MADvertising — 2005
  C4