Mad #102 April 1966

• Cover Artist: Norman Mingo
• Cover Writer: Sergio Aragones
• Mad Logo: Sergio Aragones

  ---

• Ad for Mad's Dave Berg Looks At People paperback (C2)
• Contents Page (1)
• "Some sons of brilliant fathers are such disappointments
  that it would seem enlightening doesn't strike in the same place twice." -- Alfred E. Neuman
• Letters Dept. (Sergio Aragones and Mort Drucker art) (2-3)
• Ads for Subscriptions - "Us Mad subscribers would rather fight than switch..." (Irving Schild photo from same session as #98 back cover), Aurora Alfred E. Neuman Model Kit, Alfred E. Neuman portraits
• Drawn-Out Dramas by Sergio AragonesMARGINAL THINKING DEPT. (summary)
  **various places around the magazine
• Some Mad Suggestions for
  Other "Ridiculous Ad Images"PUT "CAMP" IN YOUR CAMPAIGN DEPT. (4-5)
  (written by Phil Hahn and Jack Hanrahan / Bob Clarke art)
• In the DelicatessenDON MARTIN DEPT. PART I (Don Martin) (6)
• BrandXedUP-CHUCK DEPT. (TV satire)
  (written by Lou Silverstone / Mort Drucker art) (7-11)
• Achieving Personal Success in Crime -
  Another Mad Home-Study CourseTHE GREAT MAIL ROBBERY DEPT.
  (written by Tom Koch / George Woodbridge art) (12-13)
• The Lighter Side of Elementary SchoolBERG'S-EYE VIEW DEPT. (Dave Berg) (14-17)
• Spy Vs. SpyJOKE AND DAGGER DEPT. PART I - finger doorbell pliers /
  boxing armour face shield (Antonio Prohias) (18)
• National Perspirer - The World's Slimiest PaperECCHTRA, ECCHTRA! HEAVE ALL ABOUT IT! DEPT.
  (written by Larry Siegel / Al Jaffee art) (19-23)
  • News Photo of the Week:
    The Retching Jackal
• Mad's "Lifetime-People" ChartDECLARATION OF DEPENDENCE DEPT. (24-25)
  (written by Frank Jacobs / John Putnam art)
• In the Optometrist's Waiting RoomDON MARTIN DEPT. PART II
  (Don Martin) (26)
• abc-tv's wild world of sportsATHLETE'S FEAT DEPT. (TV satire)
  (written by Al Jaffee / George Woodbridge art) (27-31)
• New Board Games We'd Really Like to SeeMOVE AHEAD 3 PAGES DEPT.
  (written by Patrick McGivern / Bob Clarke art) (32-34)
• In the HaberdasheryDON MARTIN DEPT. PART III (Don Martin) (35)
• The Typical Luxury Apartment House Ad /
  The Typical Luxury Apartment HouseA NEW LEASE ON STRIFE DEPT.
  (written by Larry Siegel / Joe Orlando art) (36-39)
• Boy Scouts vs. Little Old LadiesON MY HONOR, I WILL BE A PEST DEPT. (40-41)
  (written by Don (Duck) Edwing / Paul Coker, Jr. art)
• Spy Vs. SpyJOKE AND DAGGER DEPT. PART II - dentist's sign chomper /
  fluorscope skeleton shocker (Antonio Prohias) (42)
• Bubby Lake Missed by a mileCRAZY OTTO DEPT. (movie satire)
  (written by Stan Hart / Mort Drucker art) (43-48)
• Fold-In -- How You Too Can Make a Fortune
  in the Booming Ski Business (Al Jaffee) (C3)
• Back Cover - The Television Studio (Al Jaffee)

/ Click for sample! /