MAD #102 — April 1966

"Some sons of brilliant fathers are such disappointments that it would seem enlightening doesn't strike in the same place twice." — Alfred E. Neuman

Contents

• Ad for MAD's Dave Berg Looks At People paperback
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ad for Subscriptions — "Us MAD subscribers would rather fight than switch..." (Irving Schild photo from same session as MAD #98 back cover); Alfred E. Neuman portraits; Aurora Alfred E. Neuman Model Kit sample
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• Some MAD Suggestions for Other "Ridiculous Ad Images"

  Put "Camp" in Your Campaign Dept.

  Written by Phil Hahn and Jack Hanrahan / Art by Bob Clarke

  Reprinted in 2 collections

  • The Worst From MAD #11 — 1968 Annual
  • The Recycled MAD — 1972 (Paperback #32)
  4–5
• In the Delicatessen

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 12 collections

  • The Worst From MAD #11 — 1968 Annual
  • The Recycled MAD — 1972 (Paperback #32)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD About the Sixties — 1995
  • MAD Special #119 — March 1997
  • The MAD Gross Book — 2001
  • MAD For Decades — 2007
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • The Best of the Worst! — Special Collector's Edition 2012
  • Totally MAD — 2012
  • MAD's Greatest Artists — Don Martin — 2014
  • Totally Inside MAD — 2016
  6 sample
• BrandXed (TV satire)

  Up-Chuck Dept.

  Written by Lou Silverstone / Art by Mort Drucker
  7–11 sample
• Achieving Personal Success in Crime — Another MAD Home-Study Course

  The Great Mail Robbery Dept.

  Written by Tom Koch / Art by George Woodbridge
  12–13
• The Lighter Side of Elementary School

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 4 collections

  • MAD Follies #6 — 1968 Annual
  • The Recycled MAD — 1972 (Paperback #32)
  • Dave Berg's MAD Trash — 1977 Big Book
  • MAD Special #67 — Summer 1989
  14–17
• Spy vs. Spy — finger doorbell pliers / boxing armour face shield

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 8 collections

  • More Trash From MAD #11 — 1968 Annual
  • The Recycled MAD — 1972 (Paperback #32)
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #70 — Spring 1990
  • Completely MAD — 1991 (excerpt)
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy vs Spy — Mega Mini Kit — 2010
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  18
• National Perspirer — The World's Slimiest Paper

  Ecchtra, Ecchtra! Heave All About It! Dept.

  Written by Larry Siegel / Art by Al Jaffee

  Reprinted in 6 collections

  • More Trash From MAD #11 — 1968 Annual
  • The Recycled MAD — 1972 (Paperback #32)
  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • MAD Special #64 — Fall 1988
  • The MAD Gross Book — 2001
  • MAD #14 — August 2020

  • News Photo of the Week: The Retching Jackal sample
  19–23 sample
• MAD's "Lifetime-People" Chart

  Declaration of Dependence Dept.

  Written by Frank Jacobs / Art by John Putnam

  Reprinted in 6 collections

  • The Worst From MAD #11 — 1968 Annual
  • The Ridiculously Expensive MAD — 1969
  • The Recycled MAD — 1972 (Paperback #32)
  • MAD Zaps the Human Race! — Frank Jacobs — 1984 Big Book
  • MAD Special #131 — October 1998
  • MAD's Greatest Writers — Frank Jacobs — 2015
  24–25 sample
• In the Optometrist's Waiting Room

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 5 collections

  • The Completely MAD Don Martin — 1974 Big Book
  • MAD XL #8 — March 2001
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • 1001 MAD Pages You Must Read Before You Die — 2009
  • MAD's Greatest Artists — Don Martin — 2014
  26 sample
• abc-tv's wild world of sports (TV satire)

  Athlete's Feat Dept.

  Written by Al Jaffee / Art by George Woodbridge

  Reprinted in 2 collections

  • MAD Follies #6 — 1968 Annual
  • The Recycled MAD — 1972 (Paperback #32)
  27–31 sample
• New Board Games We'd Really Like to See

  Move Ahead 3 Pages Dept.

  Written by Patrick McGivern / Art by Bob Clarke

  Reprinted in 1 collection

  • The Recycled MAD — 1972 (Paperback #32)
  32–34
• In the Haberdashery

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 5 collections

  • The Worst From MAD #11 — 1968 Annual
  • MAD XL #8 — March 2001
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • 1001 MAD Pages You Must Read Before You Die — 2009
  • MAD's Greatest Artists — Don Martin — 2014
  35
• The Typical Luxury Apartment House Ad / The Typical Luxury Apartment House

  A New Lease on Strife Dept.

  Written by Larry Siegel / Art by Joe Orlando
  36–39
• Boy Scouts vs. Little Old Ladies

  On My Honor, I Will Be a Pest Dept.

  Written by Don (Duck) Edwing / Art by Paul Coker, Jr.

  Reprinted in 4 collections

  • The Worst From MAD #11 — 1968 Annual
  • The Recycled MAD — 1972 (Paperback #32)
  • MAD Special #45 — Winter 1983
  • MAD XL #13 — January 2002
  40–41 sample
• Spy vs. Spy — dentist's sign chomper / fluoroscope skeleton shocker

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 8 collections

  • The Worst From MAD #11 — 1968 Annual
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #119 — March 1997
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD #33 — October 2023
  • MAD Treasure Trove of Trash — Vol. 6 — Jul/Aug 2023
  • MAD Haunts Halloween — Special Edition 2024
  42
• Bubby Lake Missed by a mile (movie satire)

  Crazy Otto Dept.

  Written by Stan Hart / Art by Mort Drucker
  43–48
• Fold-In — How You Too Can Make a Fortune in the Booming Ski Business

  Al Jaffee

  Reprinted in 2 collections

  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — The Television Studio

  Al Jaffee

  Reprinted in 5 collections

  • MAD Special #3 — Summer 1971
  • MAD Special #34 — Spring 1981
  • MAD #14 — August 2020
  • MAD #32 — August 2023
  • MAD #49 — June 2026
  C4