Mad #104 July 1966

• Cover Artist: Norman Mingo
• Cover Writer: Sergio Aragones

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• Ad for The Ninth Annual Edition of The Worst From Mad
  featuring Mad Record - It's a Gas! (Norman Mingo art) (C2)
• Contents Page (1)
• "There's one thing we know for sure about the speed of light: It gets here too early in the morning!" -- Alfred E. Neuman
• Letters Dept. (2-3)
• Ads for The Mad Show Original "Off-Broadway" Cast Album, Subscriptions - "I could swear I just saw a 'Mad' fly into Mrs. Murphy's kitchen!" (Irving Schild photo of John Putnam as postman), Alfred E. Neuman portraits, paperbacks
• Drawn-Out Dramas by Sergio AragonesMARGINAL THINKING DEPT. (summary)
  **various places around the magazine
• Advertising Campaigns with Ulterior MotivesUNDERHAND PITCH DEPT.
  (written by Frank Jacobs / Jack Rickard art) (4-7)
• Another Mad Peek Through the MicroscopeMICROFOLK DEPT.
  (written by Phil Hahn / Paul Coker, Jr. art) (8-9)
• Future Wit & Wisdom BooksFUNNY-BONE-HEADS DEPT. (Mort Drucker art) (10-12)
  (written by Phil Hahn and Jack Hanrahan)
• In the HospitalDON MARTIN DEPT. PART I (Don Martin) (13)
• Mixing Personal Politics with CareersPARTY POOPERS DEPT.
  (written by Frank Jacobs / George Woodbridge art) (14-17)
• Stereotype-Casting By the NumbersONE-TWO-THREE-FOURMULA DEPT.
  (written by Frank Jacobs / Bob Clarke art) (18-20)
• Mad Visits the American Mediocrity AcademyINSTITUTION FOR THE CRIMINALLY INANE DEPT.
  (written by Larry Siegel / Jack Rickard art) (21-24)
• Later On In the HospitalDON MARTIN DEPT. PART II (Don Martin) (25)
• Shape-ly Mad VerseRHYME WITH A VIEW DEPT. (written by William Garvin) (26-27)
• The Lighter Side of High SchoolBERG'S-EYE VIEW DEPT. (Dave Berg) (28-31)
• Road Signs We'd Really Like to SeeHIGHWAY RIBBERY DEPT. (32-33)
  (written by Phil Hahn and Jack Hanrahan / Bob Clarke art)
• Postage Stamp AdvertisingLICKING THE PROBLEM DEPT. (Al Jaffee) (34-36)
• Mad Looks at the "Voice-Typewriter"MISS-TAKE-A-LETTER DEPT.
  (written by Stan Hart / Bob Clarke art) (37-39)
• Track & Field Foto-PlaysRUNNING COMMENTARY DEPT. (written by Arnie Kogen)
  (UPI and World Wide photos) (40-41)
• Still Later On In the HospitalDON MARTIN DEPT. PART III (Don Martin) (42)
• Loused Up in SpaceSCIENCE AFFLICTION DEPT. (TV satire)
  (written by Dick DeBartolo / Mort Drucker art) (43-48)
• Fold-In -- The Kind of Fireworks Some
  People Would Like to See (Al Jaffee) (C3)
• Back Cover -- The Day a Gentleman Finally
  Offered a Lady a Tiparillo (Irving Schild photo)

/ Click for sample! /