MAD #96 — July 1965

"One of the biggest improvements we could make in the American Home is to take the scale out of the bathroom and put it in front of the refrigerator!" — Alfred E. Neuman

Contents

• Ad for The Eighth Annual Edition of The Worst From MAD

  featuring the MAD Zeppelin Construction Kit
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ad for Subscriptions — "Are you bugged by the little monsters who weed out every last copy from your newsstand?" (sculpture by Giuseppe Baggi); Paperbacks; Alfred E. Neuman portraits
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine)
• Substandard Brands, Inc.

  Department of the Inferior Dept.

  Written by Ronald Axe and Sol Weinstein / Art by Bob Clarke

  Reprinted in 1 collection

  • More Trash From MAD #10 — 1967 Annual
  4–6 sample
• The Man From A.U.N.T.I.E. (TV satire)

  Hollarin' Uncle Dept.

  Written by Arnie Kogen / Art by Mort Drucker

  Reprinted in 4 collections

  • The Worst From MAD #10 — 1967 Annual
  • MAD Special #3 — Summer 1971
  • MAD About the Sixties — 1995
  • MAD For Decades — 2007
  7–12 sample
• On the Job

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • More Trash From MAD #10 — 1967 Annual
  • The Dirty Old MAD — 1971 (Paperback #30)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD #47 — February 2026
  13
• Baseball Foto-Plays

  Out of Left Field Dept.

  Written by Arnie Kogen / UPI and World Wide photos

  Reprinted in 1 collection

  • The Worst From MAD #10 — 1967 Annual
  14–16
• Spy Vs. Spy — hammock splits with downed tree / flying potion fails

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 7 collections

  • More Trash From MAD #10 — 1967 Annual
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy vs Spy — January 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD #45 — October 2025
  17
• Unspoken Messages in TV Commercials

  Sponsor Speak With Forked Tongue Dept.

  Written by Tom Koch / Art by Joe Orlando

  Reprinted in 4 collections

  • MAD Follies #5 — 1967 Annual
  • The MAD Morality — 1970 (excerpt)
  • The Dirty Old MAD — 1971 (Paperback #30)
  • MAD Special #40 — Fall 1982
  18–19
• Show Biz Celebrities in Ordinary Life Situations

  Off But Still "On" Dept.

  Written by Larry Siegel / Art by Jack Rickard
  20–22
• Spy Vs. Spy — nailed oars / tarzan movie lion

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 6 collections

  • More Trash From MAD #10 — 1967 Annual
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #131 — October 1998
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  23 sample
• Today's Typical "Sales & Promotional" Gimmicks / Future "Sales & Promotional" Gimmicks for Even More Conservative Institutions

  Previews of Drumming-Up Attractions Dept.

  Written by Larry Siegel / Art by Paul Coker, Jr.
  24–28
• MAD's Seed and Garden Catalog

  Hoe-Hum Dept.

  Written by Frank Jacobs / Art by Bob Clarke
  29–31
• The Lighter Side of The Boss

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 7 collections

  • MAD Follies #5 — 1967 Annual
  • The Dirty Old MAD — 1971 (Paperback #30)
  • Dave Berg's MAD Trash — 1977 Big Book
  • MAD Special #131 — October 1998
  • MAD's Greatest Artists: Dave Berg — 2013
  • MAD #518 — December 2012 (The MAD Vault)
  • MAD #47 — February 2026
  32–35
• In Injun Territory

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 4 collections

  • More Trash From MAD #10 — 1967 Annual
  • The Dirty Old MAD — 1971 (Paperback #30)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  36
• TV Commercial Aids — or, How to Live With Television Commercials — and Still Not Go Out of Your Ever Lovin' Mind

  Out, Damned Spot! Dept.

  Al Jaffee

  Reprinted in 5 collections

  • MAD Follies #5 — 1967 Annual
  • The Dirty Old MAD — 1971 (Paperback #30)
  • MAD's Vastly Overrated Al Jaffee — 1976 Big Book
  • MAD Special #40 — Fall 1982
  • MAD #35 — February 2024
  37–39
• Spy Vs. Spy Vs. Spy — intersection crash / cliff horse rocket

  Joke and Dagger Dept. Part III

  Antonio Prohias

  Reprinted in 5 collections

  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • MAD Special #65 — Winter 1988
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  40
• Crazy Fists (movie satire)

  Socko B.O. Dept.

  Written by Dick DeBartolo / Art by Mort Drucker

  Reprinted in 2 collections

  • MAD Follies #5 — 1967 Annual
  • The Dirty Old MAD — 1971 (Paperback #30)
  41–47
• The Indignant Husband

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 11 collections

  • More Trash From MAD #10 — 1967 Annual
  • The Ridiculously Expensive MAD — 1969
  • The Dirty Old MAD — 1971 (Paperback #30)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD Special #50 — Spring 1985
  • MAD XL #8 — March 2001
  • MAD Art — 2002
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • 1001 MAD Pages You Must Read Before You Die — 2009
  • Intensely Dumb MAD — 2013
  • MAD's Greatest Artists — Don Martin — 2014
  48 sample
• Fold-In — The Harvest We Shall Reap From the Super-Patriots' Methods of Exposing "Communist Plotters" In America?

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — Let's Kill-off Ridiculous Ad Campaigns

  Photo by Irving Schild

  Reprinted in 5 collections

  • MAD Art — 2002
  • MADvertising — 2005
  • MAD #29 — February 2023
  • MAD Treasure Trove of Trash — Vol. 4 — Nov/Dec 2022
  • MAD #35 — February 2024
  C4