Mad #46 April 1959

  • Cover Artist: Kelly Freas
  • Mad Logo: Harvey Kurtzman
  • "This is the end of Mad. Mainly, this is the back cover!
    For the beginning of Mad, turn the magazine upside
    down and start at the front, stupid! April Fool!"
  • Samforized (ad parody) (Kelly Freas art) (C2)
  • Contents Page (1)
  • "MAD expresses the teenagers' cynicism about the world of mass media that their elders have created… as… a Romanized barbarian might have rebelled against the decadence of Rome." -- The New Yorker Magazine (Nov. 29, 1958)
  • Mad Daffynitions **various obscure places around the magazine
  • Letters (ads for alfred E. Neuman portrait,
    The Brothers Mad, Musically Mad Hi-Fi LP Album,
    Don't look like an April Fool -
    Subscribe to Mad (George Woodbridge art)) (2-3)
  • Sunday Evening Television Roulette
    (written by Gary Belkin / Mort Drucker art) (4-7)
  • The Suicide (Don Martin) (8-9)
  • Authentic Sounds in Stereo
    (written by Tom Koch / Wally Wood art) (10-11)
  • Modern Auto Accidents
    (written by Al Jaffee / Bob Clarke art) (12-14)
  • How High-Class Magazines Can Use Low-Class Pictures
    (written by Frank Jacobs / Joe Orlando art) (15-17)
  • Western Weapons of the Future
    (written by Larry Siegel / George Woodbridge art) (18-19)
  • The Hip Persuaders
    (written by Gary Belkin / Wally Wood art) (20-22)
  • How to Choose and Train Your Master
    (written by Frank Jacobs and Robert Margroff)
    (George Woodbridge art) (23-26)
  • Mad's Modern Handy Phrase
    Book For the American Tourist
    (written by Sy Reit / George Woodbridge art) (27-29)
  • Modern Architecture
    (written by Al Jaffee / Bob Clarke art) (30-32)
  • On Choosing a Book (Don Martin) (33)
  • If Famous Authors Wrote the Comics
    (written by Frank Jacobs / Wally Wood art) (34-37)
  • Mad's Cut-Rate Success Symbols
    (written by Sy Reit / Joe Orlando art) (38-39)
  • Movies are Emptier Than Ever (Dave Berg) (40-42)
  • TV Ads We'd Like To See - The Vicejoy Ad
    (Mort Drucker art) (43)
  • The Happy Endings Weren't So Happy
    (written by Sy Reit / Bob Clarke art) (44-47)
  • On Picking Flowers (Don Martin) (48)
  • Ad for the Mad Straight Jacket - $4.95 (C3)
    (pictured: Jerry DeFuccio, Lenny Brenner, and one other)
  • Back Cover -- RGA Victim Color TV
    (written by Al Jaffee / Kelly Freas art)

Click for original art! / Click for sample!
Toggle cover for large/small views Mad #46
 
Toggle back cover for large/small views Mad #46