MAD #49 — September 1959

"One sure way parents can keep their teenage daughters out of hot water is to put some dishes in it!" — Alfred E. Neuman

Contents

• Cell Telephone System — ad parody

  Art by Kelly Freas

  Reprinted in 3 collections

  • A Golden Trashery of MAD — 1960
  • MAD About the Fifties — 1997
  • MADvertising — 2005
  C2
• Contents Page
  1
• Capsule Movie Reviews

  Marginal Thinking Dept.
  (various obscure places around the magazine)
• Letters Dept.

  Notes

  • Ads for Alfred E. Neuman portrait, Alfred E. Neuman sings "What, Me Worry?" and his Furshlugginer Five Play "Potrzebie" on the Hottest 45 Record Out, Mad Forever, The Bedside MAD, Summer is the best time to subscribe to MAD!
  2–3
• The Mad Horror Primer

  Readin' and Writhin' Dept.

  Written by Larry Siegel / Art by Wally Wood

  Reprinted in 10 collections

  • A Golden Trashery of MAD — 1960
  • The Worst From MAD #4 — 1961 Annual
  • MAD Special #43 — Summer 1983
  • MAD About the Fifties — 1997
  • MAD For Decades — 2007
  • Horrifyingly MAD — 2011
  • Totally MAD — 2012
  • Totally Inside MAD — 2016
  • MAD #16 — December 2020
  • MAD Haunts Halloween — Special Edition 2024
  4–7 sample
• The Boy and His Toy

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • The Worst From MAD #4 — 1961 Annual
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD #34 — December 2023
  • MAD Treasure Trove of Trash — Vol. 7 — December 2023
  8–9
• MAD Looks at Book Clubs

  Binding Offer Dept.

  Written by Frank Jacobs / Art by Bob Clarke

  Reprinted in 2 collections

  • The Worst From MAD #4 — 1961 Annual
  • The Voodoo MAD — 1963 (Paperback #14)
  10–13
• Functional Architecture

  Edifice Complex Dept.

  Dave Berg

  Reprinted in 1 collection

  • Completely MAD — 1991 (excerpt)
  14–15
• Half-Finished Billboards

  Fun for the Road Dept.

  Written by Frank Jacobs / Art by Joe Orlando

  Reprinted in 2 collections

  • A Golden Trashery of MAD — 1960
  • The Voodoo MAD — 1963 (Paperback #14)
  16–19
• Scenes We'd Like to See — The Cops Close In

  Hollywood Dept.

  Written by Klaus Nordling / Art by Mort Drucker

  Reprinted in 4 collections

  • The Worst From MAD #4 — 1961 Annual
  • MAD Special #2 — Spring 1971
  • MAD About the Movies — 1998
  • MAD About the Movies — Director's Cut — 2008
  20
• Family Magazines

  What's Buzzin' Cousin Dept.

  Written by Arnie Kogen / Art by George Woodbridge
  21–23 sample
• America's Dream Car

  Motorvational Research Dept.

  Written by Sy Reit / Art by Bob Clarke

  Reprinted in 3 collections

  • More Trash From MAD #4 — 1961 Annual
  • The Voodoo MAD — 1963 (Paperback #14)
  • Completely MAD — 1991 (excerpt)
  24–26
• Sid Caesar's Version of "Shrunk World"

  Sid Caesar Dept.

  Written by Sid Caesar / Art by Mort Drucker
  27–30
• The Sculptor in His Studio

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 4 collections

  • The Worst From MAD #4 — 1961 Annual
  • The Voodoo MAD — 1963 (Paperback #14)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  31
• MAD Medals for Everyday Heroes

  Brave of the Home Dept.

  Written by Dave Berg / Art by George Woodbridge

  Reprinted in 1 collection

  • The Voodoo MAD — 1963 (Paperback #14)
  32–33
• A Best Seller Hits the Commercial Trail

  Anything for a Buck Dept.

  Written by Sy Reit / Art by Wally Wood

  Reprinted in 5 collections

  • A Golden Trashery of MAD — 1960
  • More Trash From MAD #4 — 1961 Annual
  • The Voodoo MAD — 1963 (Paperback #14)
  • The Ridiculously Expensive MAD — 1969
  • Completely MAD — 1991 (excerpt)
  34–37
• TV Ads We'd Like to See — The Clawettes Commercial

  Television Dept. Part I

  Art by Joe Orlando

  Reprinted in 1 collection

  • MAD #35 — February 2024
  38
• New and Old Versions of Lincoln's Gettysburg Address

  Special Delivery Dept.

  Written by Paul Laikin / Art by Mort Drucker

  Reprinted in 7 collections

  • A Golden Trashery of MAD — 1960
  • The Worst From MAD #4 — 1961 Annual
  • The MAD World of William M. Gaines — 1972 (excerpt)
  • Completely MAD — 1991 (excerpt)
  • MAD About the Fifties — 1997
  • MAD Special #126 — January 1998
  • MAD For Decades — 2007
  39
• MAD's Specialized Resorts Section

  Two Weeks with Prey Dept.

  Written by Paul Laikin / Art by Bob Clarke

  Reprinted in 2 collections

  • A Golden Trashery of MAD — 1960
  • The Worst From MAD #7 — 1964 Annual
  40–41
• TV Ads We'd Like to See — The Colgrate Commercial

  Television Dept. Part II

  Art by Joe Orlando

  Reprinted in 3 collections

  • A Golden Trashery of MAD — 1960
  • The Worst From MAD #4 — 1961 Annual
  • MAD #35 — February 2024
  42 sample
• Vic Tinny Gyms

  Big Build-Up Dept.

  Written by Al Jaffee / Art by Wally Wood

  Reprinted in 2 collections

  • More Trash From MAD #4 — 1961 Annual
  • The Voodoo MAD — 1963 (Paperback #14)
  43–47 sample
• The 17th Floor

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 2 collections

  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  48 sample
• Ad — You'll "Fight 'Em Off" in your MAD T-Shirt!

  Jerry DeFuccio, Lenny Brenner, and three ladies
  C3 sample
• Back Cover — Four Posies Society

  Written by Al Jaffee / Art by Kelly Freas
  C4