MAD #31 — February 1957

"Mad, a short-lived satirical pulp." — Time Magazine (Sept. 24, 1956)

Contents

• MAD Subscription Ad — Make Your Own Window Test!

  Jack Davis and Will Elder art
  C2
• Contents Page

  Summary written by Al Feldstein
  1
• Purloined Proverbs Ascribed to Popular People

  Misdirected Quotes Dept.
  (various obscure places around the magazine)
• The New Marylin Marone

  Increase the Circulation Dept.

  Wally Wood art

  Reprinted in 1 collection

  • MAD Forever — 1959
  2–3
• Letters Dept.

  Notes

  • Real Ads: Leslie Creations' Record Cabinet / Critics Panel — Registered Critic Kits / "What, Me Worry" Kid portrait (MAD ad)
  4–5
• Field & Scream (magazine satire)

  Call of the Wild Magazines Dept.

  Written by Harvey Kurtzman / Art by Jack Davis

  Reprinted in 3 collections

  • More Trash From MAD #1 — 1958 Annual
  • MAD Forever — 1959
  • Completely MAD — 1991 (excerpt)
  6–10 sample
• Scenes We'd Like to See — One Against Four

  Hollywood Dept.

  Phil Interlandi

  Reprinted in 1 collection

  • Son of MAD — 1959 (Paperback #7)
  11
• item

  Newspapers Dept.

  Written by G. Stang

  Reprinted in 2 collections

  • The Worst From MAD #1 — 1958 Annual
  • The Organization MAD — 1960 (Paperback #8)
  12–14
• Why I Write Poetry and Ode to Stanley's Pussycat by Percy Dovetonsils

  Ernie Kovacs Dept.

  Written by Ernie Kovacs / Art by Jack Davis

  Reprinted in 1 collection

  • Completely MAD — 1991 (excerpt)
  15–17
• Greeting Cards

  Pick-A-Card Dept.

  Bob Clarke art

  Reprinted in 1 collection

  • MAD Forever — 1959
  18–19
• What They're Saying Around the Solar System

  Ear to the Ether Dept.

  Basil Wolverton art
  20–21
• What's all this Jazz about Jazz?

  Al "Jazzbo" Collins Dept.

  Al "Jazzbo" Collins / Art by Wally Wood
  22–27 sample
• Future TV Ads

  Soft-Sell Advertising Dept.

  Don Martin

  Reprinted in 2 collections

  • The Worst From MAD #1 — 1958 Annual
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  28–29
• MAD's Ink Blot Test

  Psychology Dept.

  Kelly Freas and Will Elder art

  Reprinted in 6 collections

  • The Worst From MAD #1 — 1958 Annual
  • MAD Forever — 1959
  • MAD About the Fifties — 1997
  • MAD Art — 2002 (excerpt)
  • MAD XL #26 — March 2004
  • 1001 MAD Pages You Must Read Before You Die — 2009
  30–31
• A Cultural Look at Comic Opera — featuring Mozart's Don Giovanni

  Culture Dept.

  Written by Nick Meglin / Art by Wally Wood and Jack Davis

  Reprinted in 2 collections

  • The Worst From MAD #1 — 1958 Annual
  • MAD Forever — 1959
  32–35
• Future TV Ads

  Soft-Sell Advertising Dept. Part II

  Don Martin

  Reprinted in 3 collections

  • More Trash From MAD #1 — 1958 Annual
  • Like, MAD — 1960 (Paperback #9)
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  36–37
• Why the 35mm Camera Replaced the Box Camera

  Negative Thinking Dept.

  Written by Arnie Rosen / Art by Bob Clarke

  Reprinted in 3 collections

  • The Worst From MAD #1 — 1958 Annual
  • MAD Forever — 1959
  • Like, MAD — 1960 (Paperback #9)
  38–40
• Orson Bean Opens His Family Album

  Orson Bean Dept.

  Written by Orson Bean with special material by Alen Robin / Art by Jack Davis
  41–47
• Greeting Cards (continued)

  Pick-A-Card Dept.

  Bob Clarke art
  48
• Real Ad — The Dollar Mystery Guild
  C3
• Back Cover — MAD Travel Stickers

  Bob Clarke art

  Reprinted in 2 collections

  • The Worst From MAD #1 — 1958 Annual
  • MAD Forever — 1959
  C4