MAD #28 — July 1956

"In the present state of the world it is difficult not to write lampoons." — Juvenal (100 A.D.)

Contents

• Billows Cotton-Pick Whiskey (ad parody)

  Written by Harvey Kurtzman / Art by Will Elder

  "I had one grunch, but the eggplant over there."
  C2
• Contents Page
  1
• Letters
  2–3
• He Rose Tattooed (movie satire)

  Movie Dept.

  Written by Harvey Kurtzman / Art by Wally Wood

  Reprinted in 1 collection

  • MAD For Keeps — 1958
  4–5 sample
• Stamps — Collecting is Popular World Wide Hobby

  Hobbies Dept.

  Al Jaffee

  Reprinted in 2 collections

  • MAD For Keeps — 1958
  • MAD About the Fifties — 1997
  6–7
• Best Toothpaste with Frammistan (ad parody)

  Art by Will Elder

  Reprinted in 1 collection

  • MAD For Keeps — 1958
  8
• Super Guided Missle

  Science Dept.

  Written by Harvey Kurtzman / Art by Al Jaffee, Wally Wood, and Jack Davis

  Reprinted in 1 collection

  • More Trash From MAD #1 — 1958 Annual
  9–12
• Children's Primer

  Education Dept.

  Written by Harvey Kurtzman / Art by Will Elder
  13–15
• Comic Books — Reprint of Black and Blue Hawks!

  Literature Dept. — from MAD #5

  Written by Harvey Kurtzman / Art by Wally Wood
  16–19
• Young Men's Spring Fashions for 1956

  Fashion Dept.

  Written by Harvey Kurtzman / Art by Jack Davis
  20–23
• Your Income Tax

  Do It Yourself Dept.

  Written by Bernard Shir-Cliff / Art by Jack Davis
  24–27 sample
• Collegiate Whimsey — from various college publications
  28–29
• Civil War Biography: General Homer T. (Old Hominy) Shotbag

  History Dept.

  Art by Ed Fisher and Seltz?
  30–36
• Talk

  Talk Dept.

  Written by Harvey Kurtzman / Art by Wally Wood
  37–41
• Rare Old Cartoons — featuring Henry Mayo Bateman

  Collector's Dept.
  42–43
• Million Dollar Horse

  Sports Dept.

  Written by Al Jaffee / Art by Jack Davis

  Reprinted in 1 collection

  • MAD For Keeps — 1958
  44–47
• Book Review

  Written and possible art by Bernard Wiseman
  48
• Medical (TV satire)

  TV Dept.

  Written by Harvey Kurtzman / Art by Will Elder

  Reprinted in 1 collection

  • The Bedside MAD — 1959 (Paperback #6)
  49–53 sample
• Real Ads

  • Silly Putty — Art by Will Elder
  • San Francisco Records
  • A Roger Price Book
  • Viking Pipe Gift Set
  • "What, Me Worry" Kid portrait
  • A nine-issue $2 MAD Subscription — painted by Cassilly Adams
  54–55
• Paper Doll Page

  Things to Make & Do Dept.

  Written by Harvey Kurtzman / Art by Will Elder

  Reprinted in 5 collections

  • MAD For Keeps — 1958
  • Completely MAD — 1991 (excerpt)
  • MAD About the Fifties — 1997
  • MAD XL #26 — March 2004
  • 1001 MAD Pages You Must Read Before You Die — 2009
  56–C3 sample
• Back Cover — The Heathy Girl

  Written by Harvey Kurtzman / Art by Russ Heath
  C4

Cover Variations

• This issue has three cover variations (different wording within the diagonal yellow banner)

  • "with very useful Income Tax Guide — Deductions, Cheating, Etc."
  • "with a late and utterly useless Income Tax Guide — Deductions, Cheating, Etc — you could have tried!"
  • "with enjoyable article on Guided Missles and How They Can Blow Up Earth"