Mad Special #40 Fall 1982

(Advertising)

• Cover Artist: Jack Rickard
  Note: Frank Frazetta's Blecch ad repainted by Jack Rickard

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• Lady Clinic Plastic Surgeons -
  Is it True... Blondes Have More Fun? (Lester Krauss photo)
• Contents Page
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Trademark Graffiti (Al Jaffee)
• The Mad Madison Avenue Primer
  (written by Larry Siegel / Wally Wood art)
• While Strolling Through the City (Don Martin)
• Conniving Artists Schools (written by Larry Siegel)
• Mad's "Do-It-Yourself" Modern Movie Ads
  (written by Sy Reit / Bob Clarke art)
• Violent TV Commercials
  (written by Earle Doud / Mort Drucker art)
• Better Vision Business Association (John Putnam art)
• The Mad Plan for Beating TV Commercial-Breaks
  (written by Al Jaffee / Bob Clarke art)
• Yellow Pages - After You Let Your Fingers Do the Walking
  (written by Sergio Aragones / Lester Krauss photo)
• How to Read a Resort Ad
  (written by Gilbert Barnhill / George Woodbridge art)
• When Advertising Takes Over Magazines Completely
  (written by Paul Laikin / Bob Clarke art)
• New Ad Spaces
  (written by Tom Koch / George Woodbridge art)
• Eight Page Color Insert of Ad Satires
  • Blecch Shampoos (featuring Ringo Starr)
    (Frank Frazetta art)
  • Bilked Telephone System (Lester Krauss photo)
    (NOTE: The fellow in the picture is Bill Gaines)
  • Dee Cayers (Kelly Freas art)
  • The 60-Second Disappointment -
    Parloraid Color Pack Camera (Irving Schild photo)
  • Sucka Instant Coffee (Lester Krauss photo)
  • Canadian Club - Alcoholics Anonymous
    (Lester Krauss photo / Bob Clarke art)
  • Park-David Great Moments in Medicine
    (Kelly Freas art)
  • Marble-Row Funeral Directors (Irving Schild photo)