MAD #123 — December 1968

"Raising children is like taking pictures: You never know how they'll come out!" — Alfred E. Neuman

Contents

• One Day in the Park

  Don Martin

  Reprinted in 2 collections

  • The Ridiculously Expensive MAD — 1969
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions (castaway — Paul Coker, Jr. art), Paperbacks, Alfred E. Neuman portraits
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine)
• Adventures of the Red Baron or "Happiness Ist Ein Kleine Kaput Beagle"

  Hang On, Snoopy! Dept.

  Written by Frank Jacobs and Bob Muccio / Art by Jack Rickard

  Reprinted in 6 collections

  • MAD Special #7 — Fall 1972
  • MAD At You! — 1975 (Paperback #40)
  • MAD Special #91 — January 1994
  • The MAD Bathroom Companion — Turd in a Series — 2003
  • The MAD Bathroom Companion — The Mother Load — 2004
  • MAD's Greatest Writers — Frank Jacobs — 2015
  4–6 sample
• Can A Lot (movie satire)

  Knight-Shtick Dept.

  Written by Frank Jacobs / Art by Mort Drucker

  Reprinted in 1 collection

  • MAD Special #9 — Summer 1973
  7–13
• MAD's Home Movies

  Scream Gems Dept.

  Written by Dean Norman / Art by Paul Coker, Jr.

  Reprinted in 5 collections

  • MAD Special #7 — Fall 1972
  • Steaming MAD — 1975 (Paperback #39)
  • MAD Special #91 — January 1994
  • Disturbingly Awful MAD — 2013
  • MAD Hodgepodge of Humor — Vol. 1 — Apr/May 2025
  14–17
• The Lighter Side of High School Football

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 3 collections

  • MAD Special #8 — Winter 1972
  • Steaming MAD — 1975 (Paperback #39)
  • MAD Special #91 — January 1994
  18–22
• MAD About Fashion Fads

  Hem and Haw-Haw Dept.

  Written by Ronnie Nathan / Art by Jack Rickard

  Reprinted in 1 collection

  • MAD Special #8 — Winter 1972
  23
• A Psychedelic Diary

  Round Trip Dept.

  Written by Dick DeBartolo

  Reprinted in 7 collections

  • MAD Special #7 — Fall 1972
  • Good Days and MAD — 1994
  • MAD Special #94 — July 1994
  • MAD About the Sixties — 1995
  • MAD 50 Years of Stupidity! — 2002
  • Totally MAD — 2012
  • The Best of the Worst! — Special Collector's Edition 2012
  24–25 sample
• MAD's Academy Awards for World Celebrities

  Award to the Wise-Guys Dept.

  Frank Jacobs and Max Brandel
  26–28
• One Evening at the Health Club

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • MAD Special #7 — Fall 1972
  • The Completely MAD Don Martin — 1974 Big Book
  • Steaming MAD — 1975 (Paperback #39)
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD #42 — April 2025
  29
• A MAD Peek Behind the Scenes at a Service Station

  Inside-Ouch Dept.

  Written by Larry Siegel / Art by George Woodbridge

  Reprinted in 4 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #7 — Fall 1972
  • MAD Special #42 — Spring 1983
  • MAD Special #124 — October 1997
  30–31
• Spy vs. Spy — water skiing on bomb through rocks / audio tape recorder knockout

  Joke & Dagger Dept.

  Antonio Prohias

  Reprinted in 3 collections

  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  32
• Free-Loader — The Magazine for Dead Beats

  Born Freebie Dept.

  Written by Stan Hart / Art by Joe Orlando

  Reprinted in 2 collections

  • The MAD Morality — 1970 (excerpt)
  • MAD Special #7 — Fall 1972
  33–37 sample
• More Effective Advertising Spaces

  Ad-Venture Dept.

  Written by Paul Peter Porges / Art by Bob Clarke

  Reprinted in 4 collections

  • MAD Special #7 — Fall 1972
  • MAD At You! — 1975 (Paperback #40)
  • MAD #35 — February 2024
  • MAD Treasure Trove of Trash — Vol. 7 — December 2023
  38–39
• On the Set

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 6 collections

  • MAD Special #8 — Winter 1972
  • The Completely MAD Don Martin — 1974 Big Book
  • Steaming MAD — 1975 (Paperback #39)
  • MAD Special #46 — Spring 1984
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  40
• MAD Mini-Vision (TV satires)

  Three For the Funny Dept.

  Written by Lou Silverstone / Art by Mort Drucker

  • Jugg for the Defensive
  • Mannecch
  • It Takes a Crook
  41–47
• Ad for Burning MAD Paperback
  48
• Fold-In — In what battle zone are the most shocking atrocities being committed?

  Al Jaffee

  Reprinted in 2 collections

  • MAD Special #8 — Winter 1972
  • The MAD Fold-In Collection 1964–2010 — 2011
  C3 sample
• Back Cover — Scenes We'd Like to See

  Written by Don (Duck) Edwing / Art by Jack Rickard

  Reprinted in 4 collections

  • MAD Special #7 — Fall 1972
  • MAD Special #47 — Summer 1984
  • Intensely Dumb MAD — 2013
  • MAD Hodgepodge of Humor — Vol. 1 — Apr/May 2025
  C4