Mad #89 September 1964

• Cover Artist: Norman Mingo

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• Ad for "Alfred E. Neuman for President" Campaign Kit
  (George Woodbridge art) (C2)
• Contents Page (1)
• "Nowadays, a man pays a luxury tax on his billfold,
  an income tax on what he puts into it, and a sales tax
  whenever he takes anything out!" -- Alfred E. Neuman
• Letters (2-3)
• Ads for subscriptions - Why Kill Yourself? - carnival high-striker (Paul Coker, Jr. art), Alfred E. Neuman portrait, paperbacks
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• When the Cigarette Industry Fights Back
  (written by Don Reilly / Jack Rickard art) (4-7)
• Another Mad Peek Through the Microscope
  (written by Phil Hahn / Bob Clarke art) (8-10)
• The Mad Academy Awards for Parents
  (written by Stan Hart / Mort Drucker art) (11-15)
• Alone in a Washroom for the First Time
  (Don Martin) (16)
• The Mad Drive-In Movie Primer
  (written by Larry Siegel / George Woodbridge art) (17-19)
• The Lighter Side of Water Sports
  (Dave Berg) (20-23)
• The Sights and Sounds of the U.S.A. -- Hollywood, California (written by Frank Jacobs and Larry Siegel)
  (Paul Coker, Jr. art) (24-25)
• World's Fair Pavilions We'd Really Like to See
  (written by Stan Hart / Joe Orlando art) (26-29)
• Spy Vs. Spy - mousetrap shoes / moving swing into wall (Antonio Prohias) (30)
• The Mad Guide to Power Boating
  (written by Dick DeBartolo / Bob Clarke art) (31-36)
• One Fine Evening in Lovers' Lane
  (Don Martin) (37)
• Comic Strips They'd Really Like to Do (38-41)
  • Contributions from Charles M. Schulz - "Peanuts"
  • Walt Kelly - "Pogo"
  • Ken Ernst & Allen Saunders - "Mary Worth"
  • Mort Walker - "Beetle Bailey"
  • Mell Lazarus - "Miss Peach"
• Spy Vs. Spy Vs. Spy - vampire bats / guillotine window setup (Antonio Prohias) (42)
• The Phewgitive (TV satire)
  (written by Stan Hart / Mort Drucker art) (43-47)
• The Private Eye (Don Martin) (48)
• Fold-In -- The one sure thing we'll all
  get out of our moon shot? (Al Jaffee) (C3)
• Back Cover -- Bilked Telephone System
  (Lester Krauss photo)
  (NOTE: The fellow in the picture is William M. Gaines)