MAD #78 — April 1963

“If Communism is such a big success, why don’t they put up a ‘picture window’ instead of an ‘iron curtain’?” — Alfred E. Neuman

Contents

• Nippo… The Lighter That’s Giving Zippo the Works

  Photo by Lester Krauss
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions — “You don’t have to go begging” (sculpture by Giuseppe Baggi), MAD In Orbit, Alfred E. Neuman bust, Alfred E. Neuman portrait, A Golden Trashery of MAD
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• East Side Story (musical satire)

  U.N., the Night, and the Music Dept.

  Written by Frank Jacobs / Art by Mort Drucker

  Reprinted in 8 collections

  • The Ridiculously Expensive MAD — 1969
  • Completely MAD — 1991 (excerpt)
  • MAD About the Sixties — 1995
  • MAD Special #126 — January 1998
  • MAD Art — 2002 (excerpt)
  • Totally MAD — 2012
  • MAD’s Greatest Artists: Mort Drucker — 2012
  • MAD’s Greatest Writers: Frank Jacobs — 2015
  4–12 sample
• The Suicide

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • The Worst From MAD #8 — 1965 Annual
  • The Indigestible MAD — 1968 (Paperback #24)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD’s Greatest Artists: The Completely MAD Don Martin — 2007
  • MAD’s Greatest Artists: Don Martin — 2014
  13
• How Parents Guess Wrong About Their Kids’ Future Careers

  Great Oafs From Little Acorns Grow Dept.

  Written by Don Reilly / Art by Bob Clarke

  Reprinted in 5 collections

  • MAD Follies #3 — 1965 Annual
  • The Indigestible MAD — 1968 (Paperback #24)
  • MAD Special #121 — June 1997
  • MAD XL #28 — July 2004
  • 1001 MAD Pages You Must Read Before You Die — 2009
  14–16 sample
• Spy Vs. Spy — diving board move / paddleball

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 8 collections

  • The Indigestible MAD — 1968 (Paperback #24)
  • MAD’s Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD Presents Spy vs Spy: The Big Blast — Special Collector’s Edition 2016
  • MAD #38 — August 2024
  • MAD Treasure Trove of Trash — Vol. 9 — Aug/Sep 2024
  17
• Future Group-Comparisons Tests

  With No Reimers or Reason Dept.

  Written by Earle Doud / Art by George Woodbridge

  Reprinted in 1 collection

  • More Trash From MAD #8 — 1965 Annual
  18–21
• Speaking From Pictures

  Freedom With Speech Dept.

  Written by Gerald Gardner / Photos by UPI
  22–23
• The Daily Monopoly

  Editorial “I” Dept.

  Written by Larry Siegel / Art by Joe Orlando

  Reprinted in 3 collections

  • The Worst From MAD #8 — 1965 Annual
  • The Indigestible MAD — 1968 (Paperback #24)
  • The Ridiculously Expensive MAD — 1969
  24–26
• In a Men’s Haberdashery

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 5 collections

  • MAD Follies #3 — 1965 Annual
  • The Indigestible MAD — 1968 (Paperback #24)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD’s Greatest Artists: The Completely MAD Don Martin — 2007
  • MAD’s Greatest Artists: Don Martin — 2014
  27 sample
• The Lighter Side of Dating

  Berg’s-Eye View Dept.

  Dave Berg

  Reprinted in 3 collections

  • The Worst From MAD #8 — 1965 Annual
  • The Indigestible MAD — 1968 (Paperback #24)
  • Dave Berg’s MAD Trash — 1977 Big Book
  28–31
• The Darker Side of Telstar

  Spatial Delivery Dept.

  Written by Stan Hart / Art by George Woodbridge
  32–34 sample
• In the Klondike

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 2 collections

  • MAD Special #45 — Winter 1983
  • MAD’s Greatest Artists: The Completely MAD Don Martin — 2007
  35
• Modern Chess

  One False Move Dept.

  Written by Al Jaffee / Art by Bob Clarke

  Reprinted in 2 collections

  • The Worst From MAD #8 — 1965 Annual
  • The Indigestible MAD — 1968 (Paperback #24)
  36–39
• Spy Vs. Spy Vs. Spy — low bridge ejector / battle over fences instigation

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 5 collections

  • The Worst From MAD #8 — 1965 Annual
  • MAD’s Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  40
• The MAD College Primer

  Old Format, Frosh Approach Dept.

  Written by Phil Hahn / Art by Wally Wood

  Reprinted in 3 collections

  • MAD Follies #3 — 1965 Annual
  • The Indigestible MAD — 1968 (Paperback #24)
  • MAD Art — 2002 (excerpt)
  41–43
• The Emergency

  Fire! Dept.

  Written by Don (Duck) Edwing / Art by Wally Wood

  Reprinted in 2 collections

  • The Worst From MAD #8 — 1965 Annual
  • More Trash From MAD #8 — 1965 Annual
  44 sample
• If “Mardy” Were Made in Hollywood Today (movie satire)

  Playing for Bigger Steaks Dept.

  Written by Larry Siegel / Art by Mort Drucker
  45–48
• Ad for Fink Along With MAD L.P.
  C3
• Back Cover — Old Croc Whiskey

  Art by Bob Clarke

  Reprinted in 2 collections

  • MAD Follies #2 — 1964 Annual
  • MADvertising — 2005
  C4