Mad #78 April 1963

• Cover Artist: Norman Mingo
• Cover Writer: Sergio Aragones

  ---

• Nippo... The Lighter That's Giving Zippo the Works
  (Lester Krauss photo) (C2)
• Contents Page (1)
• "If Communism is such a big success, why don't they
  put up a 'picture window' instead of an 'iron curtain'?"
  -- Alfred E. Neuman
• Letters Dept. (2-3)
• Ads for Subscriptions - "You don't have to go begging" (sculpture by Giuseppe Baggi), Mad In Orbit,
  Alfred E. Neuman bust, Alfred E. Neuman portrait,
  A Golden Trashery of Mad
• Drawn-Out Dramas by Sergio AragonesMARGINAL THINKING DEPT. (summary)
  **various places around the magazine
• East Side Story U.N., THE NIGHT, AND THE MUSIC DEPT.
  
  article was reprinted in:
  The Ridiculously Expensive Mad - 1969
  Completely Mad - 1991 (excerpt)
  Mad About the Sixties - 1995
  Mad Special #126 January 1998
  Mad Art - 2002 (excerpt)
  Totally Mad - 2012
  Mad's Greatest Artists - Mort Drucker - 2012
  Mad's Greatest Writers - Frank Jacobs - 2015
  (musical satire)
  (written by Frank Jacobs / Mort Drucker art) (4-12)
• The Suicide DON MARTIN DEPT. PART I
  
  article was reprinted in:
  The Worst From Mad #8 - 1965 Annual
  The Indigestible Mad - 1968 (Paperback #24)
  The Completely Mad Don Martin - 1974 Big Book
  Mad's Greatest Artists - The Completely Mad Don Martin - 2007
  Mad's Greatest Artists - Don Martin - 2014
  (Don Martin) (13)
• How Parents Guess Wrong
  About Their Kids' Future Careers GREAT OAFS FROM LITTLE ACORNS GROW DEPT.
  
  article was reprinted in:
  Mad Follies #3 - 1965 Annual
  The Indigestible Mad - 1968 (Paperback #24)
  Mad Special #121 June 1997
  Mad XL #28 July 2004
  1001 Mad Pages You Must Read Before You Die - 2009
  
  (written by Don Reilly / Bob Clarke art) (14-16)
• Spy Vs. Spy JOKE AND DAGGER DEPT. PART I
  
  article was reprinted in:
  The Indigestible Mad - 1968 (Paperback #24)
  Mad's Big Book of Spy vs. Spy Capers and Other Surprises - 1978
  Spy Vs. Spy - The Complete Casebook - Antonio Prohias - 2001
  Spy Vs. Spy - Omnibus - Antonio Prohias - 2011
  Mad Presents Spy Vs. Spy - An Explosive Celebration - 2015
  Mad Presents Spy vs Spy: The Big Blast - Special Collector's Edition 2016
  Mad #38 August 2024
  Mad Treasure Trove of Trash - Vol. 9 - Aug/Sep 2024
  - diving board move / paddleball
  (Antonio Prohias) (17)
• Future Group-Comparisons Tests WITH NO REIMERS OR REASON DEPT.
  
  article was reprinted in:
  More Trash From Mad #8 - 1965 Annual
  
  (written by Earle Doud / George Woodbridge art) (18-21)
• Speaking From PicturesFREEDOM WITH SPEECH DEPT.
  (written by Gerald Gardner / UPI photos) (22-23)
• The Daily Monopoly EDITORIAL "I" DEPT.
  
  article was reprinted in:
  The Worst From Mad #8 - 1965 Annual
  The Indigestible Mad - 1968 (Paperback #24)
  The Ridiculously Expensive Mad - 1969
  
  (written by Larry Siegel / Joe Orlando art) (24-26)
• In a Men's Haberdashery DON MARTIN DEPT. PART II
  
  article was reprinted in:
  Mad Follies #3 - 1965 Annual
  The Indigestible Mad - 1968 (Paperback #24)
  The Completely Mad Don Martin - 1974 Big Book
  Mad's Greatest Artists - The Completely Mad Don Martin - 2007
  Mad's Greatest Artists - Don Martin - 2014
  (Don Martin) (27)
• The Lighter Side of Dating BERG'S-EYE VIEW DEPT.
  
  article was reprinted in:
  The Worst From Mad #8 - 1965 Annual
  The Indigestible Mad - 1968 (Paperback #24)
  Dave Berg's Mad Trash - 1977 Big Book
  (Dave Berg) (28-31)
• The Darker Side of TelstarSPATIAL DELIVERY DEPT.
  (written by Stan Hart / George Woodbridge art) (32-34)
• In the Klondike DON MARTIN DEPT. PART III
  
  article was reprinted in:
  Mad Special #45 Winter 1983
  Mad's Greatest Artists - The Completely Mad Don Martin - 2007
  (Don Martin) (35)
• Modern Chess ONE FALSE MOVE DEPT.
  
  article was reprinted in:
  The Worst From Mad #8 - 1965 Annual
  The Indigestible Mad - 1968 (Paperback #24)
  (written by Al Jaffee / Bob Clarke art) (36-39)
• Spy Vs. Spy Vs. Spy JOKE AND DAGGER DEPT. PART II
  
  article was reprinted in:
  The Worst From Mad #8 - 1965 Annual
  Mad's Big Book of Spy vs. Spy Capers and Other Surprises - 1978
  Spy Vs. Spy - The Complete Casebook - Antonio Prohias - 2001
  Spy Vs. Spy - Omnibus - Antonio Prohias - 2011
  Mad Presents Spy Vs. Spy - An Explosive Celebration - 2015
  - low bridge ejector /
  battle over fences instigation (Antonio Prohias) (40)
• The Mad College Primer OLD FORMAT, FROSH APPROACH DEPT.
  
  article was reprinted in:
  Mad Follies #3 - 1965 Annual
  The Indigestible Mad - 1968 (Paperback #24)
  Mad Art - 2002 (excerpt)
  
  (written by Phil Hahn / Wally Wood art) (41-43)
• The Emergency FIRE! DEPT.
  
  article was reprinted in:
  The Worst From Mad #8 - 1965 Annual
  More Trash From Mad #8 - 1965 Annual
  
  (written by Don (Duck) Edwing / Wally Wood art) (44)
• If "Mardy" Were Made in Hollywood TodayPLAYING FOR BIGGER STEAKS DEPT. (movie satire)
  (written by Larry Siegel / Mort Drucker art) (45-48)
• Ad for Fink Along With Mad L.P. (C3)
• Back Cover -- Old Croc Whiskey article was reprinted in:
  Mad Follies #2 - 1964 Annual
  MADvertising - 2005
  (Bob Clarke art)