Mad #78 April 1963

• Cover Artist: Norman Mingo
• Cover Writer: Sergio Aragones

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• Nippo... The Lighter That's Giving Zippo the Works
  (Lester Krauss photo) (C2)
• Contents Page (1)
• Letters (2-3)
• Ads for Subscriptions - "You don't have to go begging" (sculpture by Giuseppe Baggi), Mad In Orbit,
  Alfred E. Neuman bust, Alfred E. Neuman portrait,
  A Golden Trashery of Mad
• Sergio Aragones Drawn-Out Dramas (summary)
  **various places around the magazine
• East Side Story (musical satire)
  (written by Frank Jacobs / Mort Drucker art) (4-12)
• The Suicide (Don Martin) (13)
• How Parents Guess Wrong About Their Kids' Future Careers (written by Don Reilly / Bob Clarke art) (14-16)
• Spy Vs. Spy - diving board move / paddleball
  (Antonio Prohias) (17)
• Future Group-Comparisons Tests
  (written by Earle Doud / George Woodbridge art) (18-21)
• Speaking From Pictures
  (written by Gerald Gardner / UPI photos) (22-23)
• The Daily Monopoly
  (written by Larry Siegel / Joe Orlando art) (24-26)
• In a Men's Haberdashery (Don Martin) (27)
• The Lighter Side of Dating (Dave Berg) (28-31)
• The Darker Side of Telstar
  (written by Stan Hart / George Woodbridge art) (32-34)
• In the Klondike (Don Martin) (35)
• Modern Chess (written by Al Jaffee / Bob Clarke art) (36-39)
• Spy Vs. Spy Vs. Spy - low bridge ejector /
  battle over fences instigation (Antonio Prohias) (40)
• The Mad College Primer
  (written by Phil Hahn / Wally Wood art) (41-43)
• The Emergency
  (written by Don (Duck) Edwing / Wally Wood art) (44)
• If "Mardy" Were Made in Hollywood Today (movie satire)
  (written by Larry Siegel / Mort Drucker art) (45-48)
• Ad for Fink Along With Mad L.P. (C3)
• Back Cover -- Old Croc Whiskey (Bob Clarke art)