MAD #69 — March 1962

"Alarm clocks invariably scare the daylights into people!" — Alfred E. Neuman

Contents

• Liberty Mutilate Insurance Company

  Photo by Lester Krauss

  Reprinted in 2 collections

  • The Worst From MAD #6 — 1963 Annual
  • MADvertising — 2005
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for Subscriptions — "Remember The Mainly" (Lester Krauss photo of John Putnam in Spanish-American War garb), Fighting MAD, Alfred E. Neuman bust, A Golden Trashery of MAD, Alfred E. Neuman portrait
  2–3
• Introducing "Hitchy-Switchies" — A New MAD Game

  Marginal Thinking Dept.
  (various places around the magazine)
• Alfred's Poor Almanac

  Useless Information Dept.

  Written by Frank Jacobs / Art by John Putnam

  Reprinted in 1 collection

  • MAD's Greatest Writers — Frank Jacobs — 2015
  4
• If Babies Could Take "Parent Pictures"

  Spocking of Pictures Dept.

  Written by Don Reilly / Art by Wally Wood

  Reprinted in 2 collections

  • MAD Follies #1 — 1963 Annual
  • MAD Special #121 — June 1997
  5–9
• MAD Previews the Top News Stories of 1962

  The Hearst is Yet to Come Dept.

  Written by Larry Siegel / Art by Joe Orlando
  10–13
• The Lighter Side of The Dentist

  Toot-Toot-Toothie, Goodbye Dept.

  Dave Berg

  Reprinted in 2 collections

  • MAD Follies #2 — 1964 Annual
  • Boiling MAD — 1966 (Paperback #21)
  14–16
• The Painter

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 4 collections

  • More Trash From MAD #7 — 1964 Annual
  • Boiling MAD — 1966 (Paperback #21)
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD #602 — December 2026
  17
• Fight Songs for Schools that Can't Afford Major Sports

  Siss-Boom-Blah Dept.

  Written by Frank Jacobs / Art by George Woodbridge

  Reprinted in 2 collections

  • MAD Follies #2 — 1964 Annual
  • Boiling MAD — 1966 (Paperback #21)
  18–19
• At the Movies

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 4 collections

  • More Trash From MAD #7 — 1964 Annual
  • MAD Special #30 — Spring 1980
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD Spoofs Movie Classics — Special Collector's Edition 2015
  20 sample
• Model Building Kits for Adults

  Hobby Horse-ing Around Dept.

  Written by Frank Jacobs / Art by Bob Clarke

  Reprinted in 1 collection

  • MAD Follies #2 — 1964 Annual
  21–24
• Spy vs. Spy — camera gun / underground bomb tent shift

  Joke and Dagger Dept.

  Antonio Prohias

  Reprinted in 5 collections

  • MAD Follies #1 — 1963 Annual
  • Boiling MAD — 1966 (Paperback #21)
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  25
• The Guest of Royalty

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 1 collection

  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  26
• Padded Magazine Stories

  Pay As You Snow Dept.

  Written by Tom Koch / Art by Bob Clarke

  Reprinted in 1 collection

  • MAD Follies #1 — 1963 Annual
  27–29
• Spy vs. Spy — rocket stretch / spy in garbage can

  Joke and Dagger Dept.

  Antonio Prohias

  Reprinted in 4 collections

  • MAD Follies #1 — 1963 Annual
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  30
• A Special "Feature Length" MAD Look at TV

  Spittin' on the Image Dept.

  • Chapter Contents Page — Art by Jack Rickard 31
  • If TV Shows Were Actually Like Their "Capsuled Descriptions" —
    Written by Earle Doud / Art by Mort Drucker

    Reprinted in 3 collections

    • MAD Follies #1 — 1963 Annual
    • Boiling MAD — 1966 (Paperback #21)
    • MAD Special #34 — Spring 1981

    32–34
  • The Infernal Triangle — Written by Lois Carpenter / Art by Bob Clarke

    Reprinted in 3 collections

    • MAD Follies #1 — 1963 Annual
    • Boiling MAD — 1966 (Paperback #21)
    • MAD Special #34 — Spring 1981

    35
  • Some TV Ads We Never Got to See —
    Written by Dick DeBartolo (his first) and Al Jaffee / Art by Jack Rickard — sample

    Reprinted in 3 collections

    • Good Days and MAD — 1994 (excerpt)
    • MAD XL #4 — July 2000
    • 1001 MAD Pages You Must Read Before You Die — 2009

    36–39
  • The "Stone-Age" Trend on TV — Written by E. Nelson Bridwell / Art by Mort Drucker sample 40–41
  • Less Violent TV Shows — Written by E. Nelson Bridwell / Art by George Woodbridge 42–44
  • TV Dinners to Match the Shows — Written by Sy Reit / Art by Bob Clarke

    Reprinted in 2 collections

    • Boiling MAD — 1966 (Paperback #21)
    • MAD Special #48 — Fall 1984

    45
  • When Culture Comes to Top-Rated TV Shows —
    Written by Larry Siegel / Art by Mort Drucker 46–47
  31–47
• The Hitchhiker

  Don Martin Dept. Part IV

  Don Martin

  Reprinted in 5 collections

  • More Trash From MAD #6 — 1963 Annual
  • The Worst From MAD #6 — 1963 Annual
  • Boiling MAD — 1966 (Paperback #21)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  48
• Ad for Fourth Annual Edition of More Trash From MAD

  featuring 20-page Sing Along With MAD Song Book
  C3
• Back Cover — The Saturday Evening Post Allegedly Revamped

  Art by Norman Mingo
  C4