Mad #138 October 1970

• Cover Artist: Jack Rickard

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• Ad for Mad Special #2 featuring Mad "Wall-Nuts" (C2)
• Contents Page (1)
• "When you give back all of your ill-gotten gains, you're a Reformed Crook! When you keep most of the loot and only give back a small part of it, you're a Philanthropist!"
  -- Alfred E. Neuman
• Letters (2-3)
• Ads for Subscriptions (man in clam - Paul Coker, Jr. art),
  Paperbacks, Alfred E. Neuman portraits
• Sergio Aragones Drawn-Out Dramas
  **various places around the magazine
• Moroned (movie satire)
  (written by Dick DeBartolo / Mort Drucker art) (4-10)
• One Day at the Ocean (Don Martin) (11)
• A Sports Fan's Garden of Verses
  (written by Frank Jacobs / Jack Davis art) (12-15)
• Hawks & Doves - sliding window (Al Jaffee) (16)
• How to Read a Resort Ad (17-19)
  (written by Gilbert Barnhill / George Woodbridge art)
• If "Peanuts" Were a Weekly TV Series
  (written by Lou Silverstone / Jack Rickard art) (20-23)
• Mad's All-Inclusive Do-It-Yourself TV Premiere
  Newspaper Story (written by Frank Jacobs) (24-25)
• The Lighter Side of Transportation (Dave Berg) (26-30)
• Spy vs. Spy -
  half-sawn tree pulls down (Antonio Prohias) (31)
• The Mad Love Book
  (written by George Hart / Paul Coker, Jr. art) (32-34)
• Once Again in Front of a Novelty Shop (Don Martin) (35)
• Those Wonderful Sixties! (written by Larry Siegel)
  (Wide World, UPI, and NY Daily News photos) (36-41)
• Spy vs. Spy - bike ramp on bike (Antonio Prohias) (42)
• M*I*S*H M*O*S*H (movie satire)
  (written by Arnie Kogen / Angelo Torres art) (43-47)
• One Day in the Garden of Eden (Don Martin) (48)
• Fold-In -- What innocent product threatens
  the world with an immense explosion? (Al Jaffee) (C3)
• Back Cover -- The Artist (Antonio Prohias)