MAD #116 — January 1968

"Parents who have a lot of kids deserve plenty of credit! In fact, they can't very well get along without it!" — Alfred E. Neuman

Contents

• Ad for MAD's Dave Berg Looks at Things Paperback
  C2
• Contents Page
  1
• Letters Dept.
  2
• Ad for Subscriptions — Haunted by The Ghost of Christmas Presents?

  (reprinted from this point 22 more times in regular issues)

  Art by George Woodbridge
  3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine) summary
• Dirtier by the Dozen (movie satire)

  Bums Away Dept.

  Written by Lou Silverstone / Art by Mort Drucker

  Reprinted in 1 collection

  • MAD Special #4 — Fall 1971
  4–9 sample
• MAD's Christmas Cards to Seasonal Exploiters

  Season's Gratings Dept.

  Written by Frank Jacobs

  • To the Cigarette Industry — Art by Jack Rickard — sample
  • To My Apartment House Superintendent — Art by Jack Davis
  • To Our Garbagemen — Art by Don Martin
  • To the Liquor Industry — Art by Bob Clarke
  • To Our Savings Bank Christmas Clubs — Art by George Woodbridge
  • To the Publishers of “Gift Books” — Art by Dave Berg
  • To the Kids' Shows on TV — Art by Mort Drucker
  • To Our Magazine Publishers — Art by Joe Orlando
  • To Our Electric Companies — Art by Al Jaffee
  • To Charity Organizations — Art by Paul Coker, Jr.

  Reprinted in 6 collections

  • MAD Special #6 — Summer 1972
  • The Invisible MAD — 1974 (Paperback #37)
  • MAD Special #134 — January 1999
  • MAD Stocking Stuffer — 1999 (excerpt)
  • MAD Art — 2002 (excerpt)
  • MAD's Greatest Writers — Frank Jacobs — 2015
  10–12
• A San Francisco Trip

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 5 collections

  • MAD Special #4 — Fall 1971
  • MAD About the Sixties — 1995
  • MAD For Decades — 2007
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  13–14
• MAD's Theatrical Agent of the Year

  Brats My Line Dept.

  Written by Lou Silverstone / Art by Bruce Stark
  15–18
• Spy Vs. Spy — candle chases moth / false hole dug rock drop

  Joke & Dagger Dept.

  Antonio Prohias

  Reprinted in 5 collections

  • MAD Special #6 — Summer 1972
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  19
• A Celebrity's Wallet — Timothy Leary

  Hip-Pocketful of Dreams Dept.

  Written by Arnie Kogen

  Reprinted in 2 collections

  • MAD About the Sixties — 1995
  • Totally MAD — 2012
  20–21
• The Lighter Side of Friendship

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 4 collections

  • MAD Special #4 — Fall 1971
  • The Invisible MAD — 1974 (Paperback #37)
  • Dave Berg's MAD Trash — 1977 Big Book
  • MAD's Greatest Artists: Dave Berg — 2013
  22–25
• You Know You're Really Getting Old When...

  Geriantics Dept.

  Written by Phil Hahn and Jack Hanrahan / Art by Paul Coker, Jr.

  Reprinted in 2 collections

  • MAD Special #4 — Fall 1971
  • The Invisible MAD — 1974 (Paperback #37)
  26–27
• “Best-Sellers” We're Sure to See

  Bound to Appear Dept.

  Written by Larry Siegel / Art by Jack Rickard
  28–30
• The Werewolf

  Luna-See Dept.

  Written by Semi / Art by George Woodbridge

  Reprinted in 9 collections

  • MAD Special #4 — Fall 1971
  • MAD Special #43 — Summer 1983
  • MAD Special #68 — Fall 1989
  • MAD XL #11 — August 2001
  • Horrifyingly MAD — 2011
  • Disturbingly Awful MAD — 2013
  • MAD Spoofs Horror — Special Collector's Edition 2017
  • MAD #16 — December 2020
  • MAD Haunts Halloween — Special Edition 2024
  31 sample
• Late Night TV Roulette

  A Turn for the Worse Dept.

  Written by Arnie Kogen / UPI photos

  Reprinted in 1 collection

  • MAD Special #34 — Spring 1981
  32–35
• More Announcements for Everything

  MAD Takes Pleasure in Presenting This Dept.

  Written by Frank Jacobs

  Reprinted in 2 collections

  • MAD Special #4 — Fall 1971
  • The Invisible MAD — 1974 (Paperback #37)
  36–37
• Songs of Pets

  Animal Singdom Dept.

  Written by Frank Jacobs / Art by George Woodbridge

  Reprinted in 4 collections

  • MAD Special #4 — Fall 1971
  • MAD Special #128 — June 1998
  • MAD's Greatest Writers — Frank Jacobs — 2015
  • MAD #24 — April 2022
  38–40
• On the Road

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 5 collections

  • MAD Special #4 — Fall 1971
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD Special #104 — June 1995
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  41 sample
• Ads We Never Got to See

  Copy Cat-astrophe Dept.

  Written by Dick DeBartolo / Art by Bob Clarke

  Reprinted in 3 collections

  • MAD Special #4 — Fall 1971
  • MAD Special #40 — Fall 1982
  • MAD Special #114 — July 1996
  42–44
• The Joe Nasty Show (TV satire)

  The Surly Bird Makes Us Squirm Dept.

  Written by Larry Siegel / Art by Jack Davis
  45–48 sample
• Fold-In — What will be the ultimate idea in “mod” fashions?

  Al Jaffee

  Reprinted in 1 collection

  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — Great Moments in Politics — Lyndon Johnson's Vietnam Scar

  Max Brandel / UPI photo

  Reprinted in 7 collections

  • The Ridiculously Expensive MAD — 1969
  • Completely MAD — 1991
  • MAD About the Sixties — 1995
  • MAD Art — 2002
  • Totally MAD — 2012
  • The Best of the Worst! — Special Collector's Edition 2012
  • Totally Inside MAD — 2016
  C4