- Special Thanks / About the Author
- Contents
- Introduction by Grant Geissman
- A 1990 interview with William M. Gaines
- Preface by Dave Schreiner
- The "GhouLunatic Photos"
- The original EC "Fan-Addict Club" kit
- EC stationary,
mailing envelopes,
postcards
- "Last Issue" and "New Mad" inserts,
"Thank you for writing" flyers
- Shock Illustrated #3
- EC cufflinks and charm bracelet
- The Complete EC Checklists by Fred von Bernewitz
- EC fanzines
- Seduction of the Innocent
- EC-related magazine articles
- Ballantine Books paperback EC reprint
- Nostalgia Press deluxe hardback EC Horror Library
- Haunt of Fear #18 poster
- Marie Severin hand-colored prints
- Frank Frazetta print of Weird Science-Fantasy #29
- "EC Portfolios"
- The East Coast Comix EC reprints
- The "Original Duplicate EC Fan-Addict Club" kit reprint
- Tales from the Crypt #38 and Vault of Horror #32 posters
- The 1972 "EC Fan-Addict Convention" items
- "EC Masks" of the Three GhouLunatics
- Tales from the Crypt and Vault of Horror movies from Amicus,
HBO's Tales from the Crypt anthology series,
other film items
- Undergound Comix homages to EC
- EC T-Shirts
- The Complete EC Library
- EC Classics
- EC Original Art Auctions
- EC-inspired oil paintings
- Foreign EC reprint items
- Gladstone EC reprints
- Extra-Large Comics
- Russ Cochran EC reprint comics
- Tales from the Crypt paperback adaptations
- Tales from the Crypt calendar
- The Gaines EC file copies
- Books with sections on EC
- Unauthorized EC reprints
- EC alternate printings
- EC-related "cameos" and parodies
- EC "Educational" Comics Books
- EC Watch
- Full color slides of EC covers
- The New Two-Fisted Tales
- Tales from the Crypt pinball machine
- Tales from the Crypt Trading Cards
- Tales from the Crypt Halloween costumes
- Statuettes of the Three GhouLunatics
- Tales from the Crypt model kit
- EC lithographs
- Tales from the Cryptkeeper animated cartoon series
- Tales from the Crypt feature films
- Other Tales from the Crypt merchandise
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- Pre-Mad "What - Me Worry? items
- COLOR PHOTO SECTION (items throughout book)
- Pictures of Alfred E. Neuman
- Mad jewelry
- Mad Pin Collection
- Original Mad T-shirt
- Mad Straight Jacket
- Mad Records
- Musically Mad
- Alfred E. Neuman Sings 'What - Me Worry?'
- Mad Twists Rock 'n' Roll
- Fink Along With Mad
- Hardcover reprint books
- Mad For Keeps
- Mad Forever
- A Golden Trashery of Mad
- The Ridiculously Expensive Mad
- Alfred E. Neuman Halloween Costumes
- "Alfred E. Neuman for President" kits
- "Alfred E. Neuman for President" 1980 poster
- "Alfred E. Neuman for President"
1984 T-shirts, ballot card, bumper sticker
- Alfred E. Neuman Bisque China Busts
- Alfred E. Neuman Aurora plastic model kit
- "Who Needs You?" poster
- Richard Nixon against flag poster
- Don Martin posters
- Mad stationary
- Mad Change of Address Cards
- Mad rejection slips
- "Cheap Crummy Souvenir" posters
- Don Martin flyer
- "State of the Mad Art" poster
- The Mad Show items
- Assorted books
- The Mad World of William M. Gaines biography
- The Mad Morality
- Completely Mad
- Good Days and Mad
- The Mad Magazine Board Game
- Mad Magazine Card Game
- Spy vs Spy Board Game
- Spy vs Spy Computer Game
- Mad Calendars
- Fleer Goes Mad stickers
- Mad Magazine Trading Cards
- Up the Academy items
- The New Collectibles (1987 to 1995)
- Watches, Wall Clock
- Bendable Alfred E. Neuman figure
- Coffee Mugs, Pens
- Squirt Toys
- Disguise Kit, Nosey Shades, Alfred Ears
- Skateboards
- Bi-Rite Posters and pinback buttons
- T-shirts, caps, neckties, boxer shorts, socks
- Beach towels
- "Hardee's Special Edition" Mad Magazine giveaways
- Greeting Cards
- Mad foreign editions and foreign "premium" items
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- Non-licensed items
- Alfred E. Neuman busts and dolls
- Screwball, the Mad Mad Mad Game
- Rubber masks
- Concert poster, album cover, black light poster
- "Alfred on a bomb" pins
- Charm bracelet
- Sega "Mad Money" slot machine
- Cloth patches, Pinback buttons
- Gum machine price
- Marlboro Smoke Shop bumper sticker, pocket protector
- Decals, Hand puppet
- Ross Perot as Alfred pinback button
- 3-D plastic postcards
- "Mad Office" sticker
- Mad paperback books with cover variations
- The Mad Reader
- Mad Strikes Back
- Inside Mad
- Utterly Mad
- The Brothers Mad
- Ballantine shift to Signet paperbacks
- Mad Frontier cover change
- Signet shift to Warner paperbacks
- Paperback gift sets
- Bookends
- Paperback checklist (reprint and by author)
- Mad Big Books
- Magazine articles about Mad
- Newspaper articles about Mad
- Books with Mad-related features
- Mad signed lithographs and prints
- The Complete Mad Checklists by Fred von Bernewitz
- Mad fanzines
- Mad Freaks U.S.A.
- MADzine
- The Mad Panic
- Fanzines with Mad-related articles
- Mad original art auctions (Russ Cochran)
- one-of a kind items and "roughs
- Bonus material in the Mad annuals
- The Worst From Mad
- More Trash From Mad
- Mad Follies
- Mad Specials, Mad Disco, Mad '84
- Mad imitations, Panic
- Alfred E. Neuman/Mad-related cameos and parodies of Mad
- Mad on TV
- Mad TV Specials
- The Mad Minute radio shows
- Mad promo items
- Mad Cover Trivia
- Three different cover wordings for Mad #28
- Recalled Mad cover #122 with Robert Kennedy
- Mad #166 and letter of apology
- Mad #123 had four different numbers
- "Hussein Asylum" Editions #300-303
- Other items of interest and forthcoming products
- Index and For Further Reference
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